Telcon Constructive Solutions SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 2077
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SWOT Analysis of Telcon Constructive Solutions with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Telcon Constructive Solutions

Parent Company

Tata Group and HCM Japan

Category

Heavy Equipment

Sector

Heavy equipment and engineering

Tagline/ Slogan

Constructive solutions from the leader

USP

Market leader in the construction equipment industry in India

STP

Segment

Caters to a wide spectrum of industry segments like mining, construction, infrastructure and agriculture

Target Group

People or Business expecting Equipment and Support solutions that increase profitability and competitiveness for their business

Positioning

Enhance the operational performance of its customers, leading to improving their profitability and competitiveness by offering constructive solutions

SWOT Analysis

Strengths

1. Wide range of products for every Construction need

2. Has manufacturing bases in different places in India

3. Also diversified into Mining, Infrastructure, Agriculture equipments

4. Joint venture between Tata Group and HCM

Weaknesses

1. Limited exports to developed countries

2. Increasing market share of competitors is a concern

Opportunities

1. Tie ups with various Government institutions could bring huge business opportunities
2. The recent acquisition of a Spanish company could increase its global footprint considerably

Threats

1. Domestic competition from Indian and American companies
2. Current investments in Europe might backfire

3. Economic fluctuations and govt policies

Competition

Competitors

1. Caterpillar Inc.
2. JCB
3. Ingersoll-Rand


The table above concludes the Telcon Constructive Solutions SWOT analysis along with its marketing and brand parameters.

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