Telcon Constructive Solutions SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 2077

SWOT Analysis of Telcon Constructive Solutions with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Telcon Constructive Solutions

Parent Company

Tata Group and HCM Japan


Heavy Equipment


Heavy equipment and engineering

Tagline/ Slogan

Constructive solutions from the leader


Market leader in the construction equipment industry in India



Caters to a wide spectrum of industry segments like mining, construction, infrastructure and agriculture

Target Group

People or Business expecting Equipment and Support solutions that increase profitability and competitiveness for their business


Enhance the operational performance of its customers, leading to improving their profitability and competitiveness by offering constructive solutions

SWOT Analysis


1. Wide range of products for every Construction need

2. Has manufacturing bases in different places in India

3. Also diversified into Mining, Infrastructure, Agriculture equipments

4. Joint venture between Tata Group and HCM


1. Limited exports to developed countries

2. Increasing market share of competitors is a concern


1. Tie ups with various Government institutions could bring huge business opportunities
2. The recent acquisition of a Spanish company could increase its global footprint considerably


1. Domestic competition from Indian and American companies
2. Current investments in Europe might backfire

3. Economic fluctuations and govt policies



1. Caterpillar Inc.
2. JCB
3. Ingersoll-Rand

The table above concludes the Telcon Constructive Solutions SWOT analysis along with its marketing and brand parameters.


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