ECEL Escorts Construction Equipment Ltd SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 3539

SWOT Analysis of ECEL Escorts Construction Equipment Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ECEL Escorts Construction Equipment Ltd

Parent Company

Escorts Group India


Heavy Equipment


Heavy equipment and engineering

Tagline/ Slogan

Spearheading a leading role in infrastructure


Has been a prime mover on the industrial front introducing products and technologies and taking the country forward in key areas



People and businesses who want equipments and services in Construction & infrastructure projects

Target Group

People or Business expecting innovative and value engineered Solutions for their money


Pioneering advancement in the Construction industry

SWOT Analysis


1. A high brand recall value in India
2. All the company’s products are increasing their market share with every year

3. World’s top manufacturer of Pick and carry Hydraulic Crane

4. Strong backing of parent company brand

5. Wide range of equipment-Articulated Boom Crane, Tower Crane, Crawler Crane , Wheel Loader , Motor Grader & Crane safety systems


1. Limited global presence as compared to international brands

2. Market share is lesser due to intense competition


1. Growing residential sector in Asia
2. The recent launch of a backhoe loader will bring in cash flows

3. JV’s with the Governments of some developing countries will strengthen its global presence


1. The current economic slowdown in the developed countries could decrease its sales
2. Stiff competition from international players like Caterpillar, Komatsu etc.



1. JCB
2. Ingersoll-Rand
3. Caterpillar Inc.

The table above concludes the ECEL Escorts Construction Equipment Ltd SWOT analysis along with its marketing and brand parameters.


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