20 Microns SWOT Analysis, USP & Competitors

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SWOT Analysis of 20 Microns with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

20 Microns

Parent Company

20 Microns


Diversified Metals & Mining


White Minerals manufacturing

Tagline/ Slogan



India’s largest producer of white minerals



Industrial Segmentation

Target Group

Paint and powder coating, plastic, textiles, rubber, paper

textiles, and sealants industry


Superior product quality, equally matched with excellence in problem solving capabilities and technical customer service

SWOT Analysis


1. Ability to factor client requirements
2. Diversified market - Strong presence in India and 47 other countries
3. Ownership of mineral mines as well manufacturing units – no supplier issues

4. Strong R&D and operational efficiency


1. Does not own power sources

2. Govt regulations put a lot of restrictions on operations and expansions


1. Expansion of industries targeted
2. Increasing popularity of synthetic minerals
3. Expanding geographical locations and international tie-ups


1. Resource limitation – Limited mineral resources in India
2. Availability of synthetic substitutes – produced by stronger player



1. NMDC Limited

2. Ashapura Minechem Ltd.

3. Sandur Manganese & Iron Ores Ltd

The table above concludes the 20 Microns SWOT analysis along with its marketing and brand parameters.


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