Lesha Industries SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 1132

SWOT Analysis of Lesha Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lesha Industries

Parent Company

Lesha Industries


Diversified Metals & Mining


Heavy Equipment & Engineering

Tagline/ Slogan



Strong operations and systematic manufacturing processes

Lesha Industries STP


Steel manufacturers and buyers

Target Group

Corporates and business houses


Provides steel trading and allied services

Lesha Industries SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lesha Industries :

1. Diversified businessin the steel and mining industry

2. Operations are performed systematically

3. Good sustainable financial performance with an opportunity to grow further

4. Strong presence in Indian and a valuable company


1. Does not own any resource it trades in
2. Minimal synergy among its core businesses – steel trading and IT solutions


1.Mushrooming of mini steel plants using Directly Reduced Iron

2. Global expansion by tie-ups with other companies globally


1. The producers and buyers setting up trading groups of their own
2. Stagnant growth in steel demand

3. E-Trading of steel

Lesha Industries Competition


Below are the 3 main Lesha Industries competitors :

1. Hisar Metal Industries

2. Alliance Integrated Metaliks

3. Shivalik Bimetal Controls

The brandguide table above concludes the Lesha Industries SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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