FACOR Ferro Alloys Corporation Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of FACOR Ferro Alloys Corporation Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In FACOR Ferro Alloys Corporation Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like FACOR Ferro Alloys Corporation Limited to benchmark its business & performance as compared to the competitors and industry. FACOR Ferro Alloys Corporation Limited is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top FACOR Ferro Alloys Corporation Limited competitors and includes FACOR Ferro Alloys Corporation Limited target market, segmentation, positioning & Unique Selling Proposition (USP).

FACOR Ferro Alloys Corporation Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
FACOR Ferro Alloys Corporation Limited Brand Analysis
Parent Company

Ferro Alloys Corporation Limited

Category

Diversified Metals & Mining

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

-

USP

India's largest producers and exporters of Ferro Alloys

FACOR Ferro Alloys Corporation Limited STP
FACOR Ferro Alloys Corporation Limited Segmentation

Geographic Segmentation of steel plants

FACOR Ferro Alloys Corporation Limited Target Market

Steel Plants in India, US, Canada, Italy, Germany, China

FACOR Ferro Alloys Corporation Limited Positioning

Experience, resources and technical know-how in ferro-alloys

FACOR Ferro Alloys Corporation Limited SWOT Analysis
FACOR Ferro Alloys Corporation Limited Strengths

Below are the Strengths in the SWOT Analysis of FACOR Ferro Alloys Corporation Limited:

1. Strong backward integration – mines ferro chrome alloys
2. Access to secure energy – built its own power plants
3. Strong distribution networks outside India

4. Focused research and development to enhance operational efficiency and customer centric approach

FACOR Ferro Alloys Corporation Limited Weaknesses

Here are the weaknesses in the FACOR Ferro Alloys Corporation Limited SWOT Analysis:

1. Limited bargaining power with integrated steel plants
2. Competition from local and international players means limited market share

FACOR Ferro Alloys Corporation Limited Opportunities

Following are the Opportunities in FACOR Ferro Alloys Corporation Limited SWOT Analysis:

1.Expansion into new upcoming territories like Africa
2. Selling to mini steel plants

3. Mergers and associations with global players to increase reach

FACOR Ferro Alloys Corporation Limited Threats

The threats in the SWOT Analysis of FACOR Ferro Alloys Corporation Limited are as mentioned:

1. Threat of competitors – other strong players can take up market share in commoditized market
2. Threat of steel substitutes
3. Threat of specialized grade alloys by competitors

FACOR Ferro Alloys Corporation Limited Competition
Competitors

Below are the top 4 FACOR Ferro Alloys Corporation Limited competitors:

1. Maithan Alloys Ltd.

2. Gujarat Natural Resources Ltd.

3. Hira Ferro Alloys Ltd.

4. Impex Ferro Tech Ltd


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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