FACOR Ferro Alloys Corporation Limited SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 2728

SWOT Analysis of FACOR Ferro Alloys Corporation Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

FACOR Ferro Alloys Corporation Limited

Parent Company

Ferro Alloys Corporation Limited


Diversified Metals & Mining


Heavy Equipment & Engineering

Tagline/ Slogan



India's largest producers and exporters of Ferro Alloys

FACOR Ferro Alloys Corporation Limited STP


Geographic Segmentation of steel plants

Target Group

Steel Plants in India, US, Canada, Italy, Germany, China


Experience, resources and technical know-how in ferro-alloys

FACOR Ferro Alloys Corporation Limited SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of FACOR Ferro Alloys Corporation Limited :

1. Strong backward integration – mines ferro chrome alloys
2. Access to secure energy – built its own power plants
3. Strong distribution networks outside India

4. Focused research and development to enhance operational efficiency and customer centric approach


1. Limited bargaining power with integrated steel plants
2. Competition from local and international players means limited market share


1.Expansion into new upcoming territories like Africa
2. Selling to mini steel plants

3. Mergers and associations with global players to increase reach


1. Threat of competitors – other strong players can take up market share in commoditized market
2. Threat of steel substitutes
3. Threat of specialized grade alloys by competitors

FACOR Ferro Alloys Corporation Limited Competition


Below are the 4 main FACOR Ferro Alloys Corporation Limited competitors :

1. Maithan Alloys Ltd.

2. Gujarat Natural Resources Ltd.

3. Hira Ferro Alloys Ltd.

4. Impex Ferro Tech Ltd

The brandguide table above concludes the FACOR Ferro Alloys Corporation Limited SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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