GMDC Gujarat Mineral Development Corporation SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1904

SWOT Analysis of GMDC Gujarat Mineral Development Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GMDC Gujarat Mineral Development Corporation

Parent Company

GMDC Gujarat Mineral Development Corporation


Diversified Metals & Mining


Heavy Equipment & Engineering

Tagline/ Slogan

Fueling the growth


Product range includes essential energy minerals like lignite, base metals and industrial minerals like bauxite and fluorspar.

GMDC Gujarat Mineral Development Corporation STP


Industrial Segmentation

Target Group

Iron and Steel plants and Aluminum manufacturing plants


Unlocks mineral wealth for value addition

GMDC Gujarat Mineral Development Corporation SWOT Analysis


1. Strong assets – Owns bauxite, manganese, lignite and fluorspar mines in Kutch, Gujarat

2. Strong financial position

3. Nationalized – Thus enjoys customer confidence

4. Strong negotiating power – as resources owned and minerals produced are key to other secondary industries

5. Expertise in sustainable mining


1. Limited operations in Gujarat only

2. Locational disadvantage – iron and steel plants located in Jharkhand


1. Investment in mechanization and improvement in technology

2. Diversification in other minerals

3. Joint venture to expand business


1. Regulatory pressures on business

2. Presence of private players

GMDC Gujarat Mineral Development Corporation Competition


1.National Aluminium Company Limited (eliminated by JV)

2.AshapuraMinechem Ltd.

3.Sterlite Industries (India) Ltd

The brandguide table above concludes the GMDC Gujarat Mineral Development Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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