MOIL Manganese Ore India Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of MOIL Manganese Ore India Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In MOIL Manganese Ore India Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MOIL Manganese Ore India Limited to benchmark its business & performance as compared to the competitors and industry. MOIL Manganese Ore India Limited is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top MOIL Manganese Ore India Limited competitors and includes MOIL Manganese Ore India Limited target market, segmentation, positioning & Unique Selling Proposition (USP).

MOIL Manganese Ore India Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
MOIL Manganese Ore India Limited Brand Analysis
Parent Company

MOIL Manganese Ore India Limited

Category

Diversified Metals & Mining

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

-

USP

Owns 60% of ferro grade manganese ore in India

MOIL Manganese Ore India Limited STP
MOIL Manganese Ore India Limited Segmentation

Category Segmentation

MOIL Manganese Ore India Limited Target Market

Targets ferro alloy producers

MOIL Manganese Ore India Limited Positioning

Provides manganese ore of the desired quality for steel production

MOIL Manganese Ore India Limited SWOT Analysis
MOIL Manganese Ore India Limited Strengths

Below are the Strengths in the SWOT Analysis of MOIL Manganese Ore India Limited:

1. Joint venture with SAIL, ISPAT – provides necessary financial backing and brand value to be associated with two big names

2. Strong assets – Owns mines at various places

3. Has its own power generation units – helps it have economies of scope

4. State Controlled – Enjoys strong buyer confidence

MOIL Manganese Ore India Limited Weaknesses

Here are the weaknesses in the MOIL Manganese Ore India Limited SWOT Analysis:

1. Govt intervention affects operations

2. JV would weaken the bargaining power of MOIL with buyers

MOIL Manganese Ore India Limited Opportunities

Following are the Opportunities in MOIL Manganese Ore India Limited SWOT Analysis:

1. Diversification to produce related products

2. Expansion to other areas and countries

3. Forward integration – To set up its own steel manufacturing plant

MOIL Manganese Ore India Limited Threats

The threats in the SWOT Analysis of MOIL Manganese Ore India Limited are as mentioned:

1. Regulatory environment

2. Replacements to steel would cause harm to allied industries as well

3. Depleting resources

MOIL Manganese Ore India Limited Competition
Competitors

Below are the top 5 MOIL Manganese Ore India Limited competitors:

1.Gujarat Mineral Development Corporation Ltd.

2.Balasore Alloys Ltd.

3.TAI Industries Ltd.

4.VBC Ferro Alloys Ltd.

5. Sandur Manganese & Iron Ores Ltd


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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