China Shenhua Energy Company SWOT Analysis, USP & Competitors

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SWOT Analysis of China Shenhua Energy Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Shenhua Energy Company

Parent Company

China Shenhua Energy Company


Diversified Metals & Mining


Coal Mining

Tagline/ Slogan



Largest coal supplier and vendor in China



Industrial Segmentation

Target Group

Power plants and metallurgical manufacturers


Provides coal through large-scale, high-efficient, and safe production mode

SWOT Analysis


1. Owns strong assets – largest coal reserves in China

2. Achieves economies of scope with its own power sources and transportation network

3. Strong technical innovation in production

4. Very strong presence in China

5. Strong workforce of over 75000 employees


1. Very high dependence on only coal as the major product which is a commodity produced by many competitors

2. Govt intervention causes operational omefficiences wjich affects market share


1.  Opportunity to expand business outside China

2. Acquisitions of smaller related players


1. Dwindling coal reserves

2. Emergence of alternate sources of energy

3. Fluctuating economic conditions



1. Yanzhou Coal Mining Company Limited

2. China Coal Energy Company Limited

3. Yangquan Coal Industry (Group) Co., Ltd.

The table above concludes the China Shenhua Energy Company SWOT analysis along with its marketing and brand parameters.


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