Exxaro SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 2363

SWOT analysis of Exxaro analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Exxaro SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Exxaro to benchmark its business & performance as compared to the competitors and industry. Exxaro is one of the leading brands in the heavy equipment & engineering sector. The table below also lists the top Exxaro competitors and elaborates Exxaro market segmentation, target group, positioning & Unique Selling Proposition (USP).

Exxaro SWOT, Competitors, Marketing STP & Brand analysis Table
Exxaro Brand Analysis
Parent Company

Exxaro Resources


Diversified Metals & Mining


Heavy Equipment & Engineering

Tagline/ Slogan

Powering Possibility


Second-largest South African coal and third-largest global producer of mineral sands

Exxaro STP

Industrial Segmentation

Target Group

Thermal Power Generation Plants and Metallurgical Manufacturers


To provide low cost industrial raw materials by operational efficiency

Exxaro SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Exxaro. Strengths are:

1. Strong brand vision with operational activity in Asia, Europe, Australia and Africa

2. Diversified product portfolio

3. Strong merger and acquisition strategy

4. Financial performance of the company is also consistent

5. The company aims at zero-wastage and sustainable engineering


Here are the weaknesses in the Exxaro SWOT Analysis:

1. Absence of in house power generation facilities

2. Presence of competition means limited market share


Following are the Opportunities in Exxaro SWOT Analysis:

1. Expansion opportunities outside South Africa

2. Development of product portfolio

3. Global tieups and associations can boost brand image


The threats in the SWOT Analysis of Exxaro are as mentioned:

1. Stricter regulations in the mining industry

2. Govt intervention and unfavorable market conditions

Exxaro Competition

Below are the top 6 Exxaro competitors:

1. Anglo American plc

2. South African Coal Mining Holdings Ltd

3. African Rainbow Minerals Limited

4. Bisichi Mining PLC

5. Xstrata plc

6. BHP Billiton Group

The brandguide table above concludes the Exxaro SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Exxaro. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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