Igarashi Motors SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1319

SWOT Analysis of Igarashi Motors with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Igarashi Motors

Parent Company

Joint venture between CromptonGreaves Ltd., Igarashi Electric Works Ltd. and International Components Corporation


Electrical Equipment


Industrial Products

Tagline/ Slogan



Manufacturing motors that are custom-made to meet the needs and desires of each customer, from design to implementation



Design and manufacture of small, permanent magnet DC motors and gear motors

Target Group

Automobile manufacturing companies, Power tool s manufacturing companies, Utility companies


Provider of customized and top quality motors and other services to the customers

SWOT Analysis


1. Igarashi Motors has developed an international presence

2. Good exports and hence favorable change in Rupee value is also helping to earn better margins

3. Significant market share in dc motorssegments

4. High financial growth rate


1.Regulatory issues are a concern

2. A slowdown in announcement of fresh projects


1. Revival of US auto market

2. Concentration on more acquisitions to increase its reach and presence

3. Up gradations of plants to deliver more value to the customer thereby increasing the client retention rate


1.High consolidation in the industry

2. Lack of growth stimulus

3.  Intense competition from large multinational players



1V-Guard Industries Ltd
2.Kirloskar Electric Company Ltd.

3.Bharat Bijlee

The table above concludes the Igarashi Motors SWOT analysis along with its marketing and brand parameters.


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