Freeport-McMoRan Copper SWOT Analysis, USP & Competitors

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SWOT Analysis of Freeport-McMoRan Copper with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Freeport-McMoRan Copper

Parent Company

Freeport-McMoRan Copper


Diversified Metals & Mining


Mining (Copper, Gold and Molybdenum)

Tagline/ Slogan

Connecting the Future


FCX is the world’s largest publicly traded copper producer



Industrial metals and mining

Target Group

Secondary Industries which require copper, molybdenum or gold


Quality products at low prices

SWOT Analysis


1. Extensive mining reserves and resources

2. Business spread across all continents

3. Strong integration with suppliers

4. Safety – a core competency, essential in this industry

5. Nearly employees 30,000 strong workforce


1. Strong labour disruptions during the Grasberg mine controversy was a concern

2. Brand recall is limited compared to a few competitors


1. Growth in demand of copper

2. Increasing demand of molybdenum

3. Expansion of business in Europe and Asia


1. Strong regulations and litigation

2. Strong competition in copper mining industry



1. Anglo American plc

2. Newmont Mining Corporation

3. Rio Tinto

4. Gold Fields Limited

5. BHP Billiton

6. Codelco

The table above concludes the Freeport-McMoRan Copper SWOT analysis along with its marketing and brand parameters.


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