Yamana Gold SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 1289

SWOT Analysis of Yamana Gold with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yamana Gold

Parent Company

Yamana Gold


Diversified Metals & Mining


Heavy Equipment & Engineering

Tagline/ Slogan



Diversified mining operations in Americas

Yamana Gold STP


Diversified mining

Target Group

Gold Jewelry Sector and other industries using Gold as raw material


Provides gold through low cost operations in mines spread across Americas

Yamana Gold SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Yamana Gold :

1. Extensive and diversified resources

2. Strong merger and acquisition strategy since inception

3. High growth company since inception

4. Looking at organic growth in recent years

5. Operations in Brazil, Argentina, Chile, Mexico and Colombia.


1. Reliance on third parties for power generation

2. Limited global operations asc ompared to some of the leading global players


1. Organic growth through development of new mines

2. International expansion

3. More diversification in the field of resources and mining


1. Environmental Regulations

2. Decreasing popularity of gold in the jewelry segment

Yamana Gold Competition


Below are the 4 main Yamana Gold competitors :

1. Barrick Gold Corporation

2. Goldcorp Inc.

3. Anglogold Ashanti Ltd.

4. Rubicon Minerals Corp.

The brandguide table above concludes the Yamana Gold SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Yamana Gold. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: