Yamana Gold SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 1249
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SWOT Analysis of Yamana Gold with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yamana Gold

Parent Company

Yamana Gold

Category

Diversified Metals & Mining

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

-

USP

Diversified mining operations in Americas

Yamana Gold STP

Segment

Diversified mining

Target Group

Gold Jewelry Sector and other industries using Gold as raw material

Positioning

Provides gold through low cost operations in mines spread across Americas

Yamana Gold SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Yamana Gold :

1. Extensive and diversified resources

2. Strong merger and acquisition strategy since inception

3. High growth company since inception

4. Looking at organic growth in recent years

5. Operations in Brazil, Argentina, Chile, Mexico and Colombia.

Weaknesses

1. Reliance on third parties for power generation

2. Limited global operations asc ompared to some of the leading global players

Opportunities

1. Organic growth through development of new mines

2. International expansion

3. More diversification in the field of resources and mining

Threats

1. Environmental Regulations

2. Decreasing popularity of gold in the jewelry segment

Yamana Gold Competition

Competitors

Below are the 4 main Yamana Gold competitors :

1. Barrick Gold Corporation

2. Goldcorp Inc.

3. Anglogold Ashanti Ltd.

4. Rubicon Minerals Corp.


The brandguide table above concludes the Yamana Gold SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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