Mitsubishi Materials SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1031

SWOT Analysis of Mitsubishi Materials with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mitsubishi Materials

Parent Company

Mitsubishi Group


Non-ferrous metal manufacturing


Products made from  copper, cement, and aluminum

Tagline/ Slogan



Instant brand recognition as being a leader



Diversified mining and metal manufacturing

Target Group

Diversified industries using products made from copper, cement, and aluminum


Provide high quality raw materials and finished goods across the globe

SWOT Analysis


1. A leader in technology, quality, product offering

2. Global operations

3. Best in class R&D

4. Strong workforce wit over 20,000+ employees

5. Strong backing of the Mitsubishi group

6. Its operations include Cement , Metals , Advanced Materials & Tools , Electronic Materials & Components , Energy , Precious Metals , Recycling


1. Difficult to maintain focus on core operations as a result of large scope

2. Limited global association and tie-ups


1. Development of recycling

2. Development of alternatives to current natural resources


1. Regulatory threats

2. Dwindling natural resources

3. Govt intervention and environmental regulations



1. Mitsui Mining and Smelting Company, Limited

2. Sumitomo Metal Mining Co., Ltd.

3. Dowa Holdings Co., Ltd.

The table above concludes the Mitsubishi Materials SWOT analysis along with its marketing and brand parameters.


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