Kazakhmys SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 1450

SWOT Analysis of Kazakhmys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Kazakhmys PLC




Heavy Equipment & Engineering

Tagline/ Slogan

Focused on natural resource opportunities in central Asia


Leader in copper cathode production (used in electronics, autos, and other products)

Kazakhmys STP


Diversified mining

Target Group

Diversified industries copper as raw material, Kazakhstan Government


Provide high quality Copper by low cost operations and sustainable development

Kazakhmys SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kazakhmys. Strengths are:

1. Fully Integrated operations including Copper, gold, zinc and silver

2. One of the world's lowest-cost copper producers

3. Location advantage at Kazakhstan, meet demands of the largest markets

4. Traded in London and Hong Kong


Here are the weaknesses of Kazakhmys :

1. International presence is limited and has less market share growth

2. Low equity in developed countries


Following are the Opportunities of Kazakhmys :

1. Acquire under developed natural resources in Central Asia

2. Global tie-ups and associations

3. Diversification in the mining


The threats of Kazakhmys are as mentioned :

1. Regulatory threats especially from developed nations

2. Heavy dependence on single resource - Copper

3. Dwindling natural resources

Kazakhmys Competition


Below are the 3 main Kazakhmys competitors :

1. BHP Billiton Limited

2. Rio Tinto Limited

3. Mining and Metallurgical Company Norilsk Nickel

The brandguide table above concludes the Kazakhmys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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