Kazakhmys SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 1334
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SWOT Analysis of Kazakhmys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kazakhmys

Parent Company

Kazakhmys PLC

Category

Mining

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Focused on natural resource opportunities in central Asia

USP

Leader in copper cathode production (used in electronics, autos, and other products)

Kazakhmys STP

Segment

Diversified mining

Target Group

Diversified industries copper as raw material, Kazakhstan Government

Positioning

Provide high quality Copper by low cost operations and sustainable development

Kazakhmys SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kazakhmys :

1. Fully Integrated operations including Copper, gold, zinc and silver

2. One of the world's lowest-cost copper producers

3. Location advantage at Kazakhstan, meet demands of the largest markets

4. Traded in London and Hong Kong

Weaknesses

1. International presence is limited and has less market share growth

2. Low equity in developed countries

Opportunities

1. Acquire under developed natural resources in Central Asia

2. Global tie-ups and associations

3. Diversification in the mining

Threats

1. Regulatory threats especially from developed nations

2. Heavy dependence on single resource - Copper

3. Dwindling natural resources

Kazakhmys Competition

Competitors

Below are the 3 main Kazakhmys competitors :

1. BHP Billiton Limited

2. Rio Tinto Limited

3. Mining and Metallurgical Company Norilsk Nickel


The brandguide table above concludes the Kazakhmys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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