Kazakhmys SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 1664

SWOT analysis of Kazakhmys analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kazakhmys SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kazakhmys to benchmark its business & performance as compared to the competitors and industry. Kazakhmys is one of the leading brands in the heavy equipment & engineering sector. The table below also lists the top Kazakhmys competitors and elaborates Kazakhmys market segmentation, target group, positioning & Unique Selling Proposition (USP).

Kazakhmys SWOT, Competitors, Marketing STP & Brand analysis Table
Kazakhmys Brand Analysis
Parent Company

Kazakhmys PLC




Heavy Equipment & Engineering

Tagline/ Slogan

Focused on natural resource opportunities in central Asia


Leader in copper cathode production (used in electronics, autos, and other products)

Kazakhmys STP

Diversified mining

Target Group

Diversified industries copper as raw material, Kazakhstan Government


Provide high quality Copper by low cost operations and sustainable development

Kazakhmys SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kazakhmys. Strengths are:

1. Fully Integrated operations including Copper, gold, zinc and silver

2. One of the world's lowest-cost copper producers

3. Location advantage at Kazakhstan, meet demands of the largest markets

4. Traded in London and Hong Kong


Here are the weaknesses in the Kazakhmys SWOT Analysis:

1. International presence is limited and has less market share growth

2. Low equity in developed countries


Following are the Opportunities in Kazakhmys SWOT Analysis:

1. Acquire under developed natural resources in Central Asia

2. Global tie-ups and associations

3. Diversification in the mining


The threats in the SWOT Analysis of Kazakhmys are as mentioned:

1. Regulatory threats especially from developed nations

2. Heavy dependence on single resource - Copper

3. Dwindling natural resources

Kazakhmys Competition

Below are the top 3 Kazakhmys competitors:

1. BHP Billiton Limited

2. Rio Tinto Limited

3. Mining and Metallurgical Company Norilsk Nickel

The brandguide table above concludes the Kazakhmys SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kazakhmys. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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