Grupo Mexico SWOT Analysis, USP & Competitors

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SWOT Analysis of Grupo Mexico with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Grupo Mexico

Parent Company

Grupo Mexico


Diversified Metals & Mining



Tagline/ Slogan



Largest copper producer of Mexico



Diversified mining

Target Group

Electrical & Electronics industry, other industries which use copper as raw material


Low cost copper producer

SWOT Analysis


1. Large copper reserves makes it a strong brand

2. Has its own rail service – the largest fleet in Mexico

3. Has foothold over North America and South America – with presence in Peru and US

4. It also runs Mexico’s largest and most profitable railroad with near 6,000 miles of tracks and 15,000 carloads


1. Employee workforce is small as compared to some large mining companies

2. Mine disasters running the reputation and brand name


1. Increasing demand of copper

2. Increasing demand of other by products – Molybdenum, etc

3. International expansion to other continents


1. Regulations by the govt

2. Strict environment related controls

3. Tough competition in Copper Mining Industry



1. IndustriasPenoles S.A de C.V.

2. Almaden Minerals Ltd.

3. HudBay Minerals Inc

The table above concludes the Grupo Mexico SWOT analysis along with its marketing and brand parameters.


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