Banpu SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 2014

SWOT Analysis of Banpu with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Diversified Metals & Mining


Heavy Equipment & Engineering

Tagline/ Slogan


Quality coal producer in Thailand

Banpu STP


Industrial segmentation

Target Group

Industries using coal as raw material (Power, metallurgical)


Provides quality products

Banpu SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Banpu :

1. Expansion outside after depletion of reserves in Thailand

2. Diversification into Power Generation

3. Variety in coal products


1. Fewer knowledge of foreign coal sector


1. Expansion into newer territories

2. Increasing demand for metallurgical coal


1. Depleted resources in Thailand

2. Regulations in foreign countries

Banpu Competition


Glencore International AG

Noble Energy, Inc.

Rio Tinto PLC

Phoenix Commodities Group.

The brandguide table above concludes the Banpu SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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