Banpu SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1469
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SWOT Analysis of Banpu with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Banpu

Parent Company

Banpu

Category

Diversified Metals & Mining

Sector

Mining (Coal)

Tagline/ Slogan


USP

Quality coal producer in Thailand

STP

Segment

Industrial segmentation

Target Group

Industries using coal as raw material (Power, metallurgical)

Positioning

Provides quality products

SWOT Analysis

Strengths

1. Expansion outside after depletion of reserves in Thailand

2. Diversification into Power Generation

3. Variety in coal products

Weaknesses

1. Fewer knowledge of foreign coal sector

Opportunities

1. Expansion into newer territories

2. Increasing demand for metallurgical coal

Threats

1. Depleted resources in Thailand

2. Regulations in foreign countries

Competition

Competitors

Glencore International AG

Noble Energy, Inc.

Rio Tinto PLC

Phoenix Commodities Group.


The table above concludes the Banpu SWOT analysis along with its marketing and brand parameters.

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