Banpu SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 1933
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SWOT Analysis of Banpu with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Banpu

Parent Company

Banpu

Category

Diversified Metals & Mining

Sector

Heavy Equipment & Engineering

Tagline/ Slogan


USP

Quality coal producer in Thailand

Banpu STP

Segment

Industrial segmentation

Target Group

Industries using coal as raw material (Power, metallurgical)

Positioning

Provides quality products

Banpu SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Banpu :

1. Expansion outside after depletion of reserves in Thailand

2. Diversification into Power Generation

3. Variety in coal products

Weaknesses

1. Fewer knowledge of foreign coal sector

Opportunities

1. Expansion into newer territories

2. Increasing demand for metallurgical coal

Threats

1. Depleted resources in Thailand

2. Regulations in foreign countries

Banpu Competition

Competitors

Glencore International AG

Noble Energy, Inc.

Rio Tinto PLC

Phoenix Commodities Group.


The brandguide table above concludes the Banpu SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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