JiXhong Energy Resources SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 918

SWOT Analysis of JiXhong Energy Resources with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JiXhong Energy Resources

Parent Company

JiXhong Energy Resources


Diversified Metals & Mining


Mining (Coal)

Tagline/ Slogan



The company provides coal blocks for coal washing, coal chemicals and chemical plate, fiberglass plate, cement and polyvinyl chloride (PVC) resins



Industrial Segmentation

Target Group

Industries producing chemical plate, fiberglass plate, cement and polyvinyl chloride (PVC) resins


Low cost provider

SWOT Analysis


1. Integrated manufacturing with in-house power generation

2. Focus on China


1. Presence restricted mostly inside China

2. Absence of metallurgical grade coal


1. Strong demand for metallurgical coal

2. Expansion outside China


1. Dwindling coal resources

2. Strong competition

3. Strict regulations



China Coal Energy Company Limited

Anyuan Coal Industry Group Co Ltd

Guizhou Panjiang Refined Coal Co., Ltd

The table above concludes the JiXhong Energy Resources SWOT analysis along with its marketing and brand parameters.


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