JiXhong Energy Resources SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 1228
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SWOT Analysis of JiXhong Energy Resources with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JiXhong Energy Resources

Parent Company

JiXhong Energy Resources

Category

Diversified Metals & Mining

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

-

USP

The company provides coal blocks for coal washing, coal chemicals and chemical plate, fiberglass plate, cement and polyvinyl chloride (PVC) resins

JiXhong Energy Resources STP

Segment

Industrial Segmentation

Target Group

Industries producing chemical plate, fiberglass plate, cement and polyvinyl chloride (PVC) resins

Positioning

Low cost provider

JiXhong Energy Resources SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of JiXhong Energy Resources. Strengths are:

1. Integrated manufacturing with in-house power generation

2. Focus on China

Weaknesses

Here are the weaknesses of JiXhong Energy Resources :

1. Presence restricted mostly inside China

2. Absence of metallurgical grade coal

Opportunities

Following are the Opportunities of JiXhong Energy Resources :

1. Strong demand for metallurgical coal

2. Expansion outside China

Threats

The threats of JiXhong Energy Resources are as mentioned :

1. Dwindling coal resources

2. Strong competition

3. Strict regulations

JiXhong Energy Resources Competition

Competitors

China Coal Energy Company Limited

Anyuan Coal Industry Group Co Ltd

Guizhou Panjiang Refined Coal Co., Ltd


The brandguide table above concludes the JiXhong Energy Resources SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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