Polyus Gold SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 1285
Advertisements

SWOT Analysis of Polyus Gold with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Polyus Gold

Parent Company

Polyus Gold International

Category

Metallurgy & Mining

Sector

Heavy Equipment & Engineering

Tagline/ Slogan


USP

Highest growth rate in the Industry

Polyus Gold STP

Segment

Industrial segmentation

Target Group

Governments , Industries using raw material as Gold

Positioning

Provide highest quality gold throughout the world because of Polyus’ superior practices and innovation

Polyus Gold SWOT Analysis

Strengths

  1. Hold’s 3rd largest gold reserves
  2. Premium Listing in London Stock Exchange
  3. Strong financial position
  4. High growth rate

Weaknesses

  1. Weak labour relations
  2. Lower equity in developed countries

Opportunities

  1. Tapping the under developed market like Africa

Threats

  1. Regulatory threats
  2. Dwindling natural resources
  3. Heavy dependence on single resource - Gold

Polyus Gold Competition

Competitors

  1. Orsu Metals Corporation
  2. Kazakhmys PLC


The brandguide table above concludes the Polyus Gold SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Polyus Gold. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: