Rand Gold Resources SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 1596

SWOT Analysis of Rand Gold Resources with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rand Gold Resources

Parent Company

Rand Gold Resources


Diversified Metals & Mining


Heavy Equipment & Engineering

Tagline/ Slogan


Proven ability to discover multi-million ounce gold deposits and convert them into profitable mines

Rand Gold Resources STP


Industrial segmentation

Target Group

Gold Jewelry and other sectors using gold as raw material


Low cost producer

Rand Gold Resources SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Rand Gold Resources :

1. Extensive stake in resources in Africa

2. Strong operations

3. String partnership with local communities


1. No resources outside Africa

2. No investment in allied services


1. Expansion within Africa

2. Foraying into exploration of other resources in the territory


1. Lack of skills

2. Inadequate infrastructure in the region

Rand Gold Resources Competition


Barrick Gold Corporation

Gold Fields Limited

Harmony Gold Mining Company Limited

IAMGOLD Corporation

AngloGold Ashanti Limited


The brandguide table above concludes the Rand Gold Resources SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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