Rand Gold Resources SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 1812

SWOT analysis of Rand Gold Resources analyses the brand/company with its strengths, weaknesses, opportunities & threats. Rand Gold Resources is one of the leading brands in the heavy equipment & engineering sector. The table below also lists the top Rand Gold Resources competitors and elaborates Rand Gold Resources segmentation, targeting, positioning & USP.

Rand Gold Resources

Parent Company

Rand Gold Resources


Diversified Metals & Mining


Heavy Equipment & Engineering

Tagline/ Slogan


Proven ability to discover multi-million ounce gold deposits and convert them into profitable mines

Rand Gold Resources STP


Industrial segmentation

Target Group

Gold Jewelry and other sectors using gold as raw material


Low cost producer

Rand Gold Resources SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Rand Gold Resources. Strengths are:

1. Extensive stake in resources in Africa

2. Strong operations

3. String partnership with local communities


Here are the weaknesses in the Rand Gold Resources SWOT Analysis:

1. No resources outside Africa

2. No investment in allied services


Following are the Opportunities in Rand Gold Resources SWOT Analysis:

1. Expansion within Africa

2. Foraying into exploration of other resources in the territory


The threats in the SWOT Analysis of Rand Gold Resources are as mentioned:

1. Lack of skills

2. Inadequate infrastructure in the region

Rand Gold Resources Competition


Barrick Gold Corporation

Gold Fields Limited

Harmony Gold Mining Company Limited

IAMGOLD Corporation

AngloGold Ashanti Limited


The brandguide table above concludes the Rand Gold Resources SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Rand Gold Resources. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: