Saudi Arabian Mining SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 1909

SWOT Analysis of Saudi Arabian Mining with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Saudi Arabian Mining

Parent Company

Saudi Arabian Mining


Diversified Metals & Mining


Heavy Equipment & Engineering

Tagline/ Slogan



Gold Mining

Saudi Arabian Mining STP


Product based segmentation

Target Group

Gold and base metals, the phosphate project,aluminum project, and industrial minerals segment.


Low cost producer

Saudi Arabian Mining SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Saudi Arabian Mining :

1. Groups specializing in marketing activities

2. Strategic alliances

3. Extensive resources


1. Limited presence outside Saudi Arabia


1. Diversification into related businesses

2. Expansion outside Saudi Arabia


1. Dwindling demand of Gold

2. Strong competition in International market

Saudi Arabian Mining Competition


Syrah Resources Limited

Alara Resources Limited

Arabian American Development Company

The brandguide table above concludes the Saudi Arabian Mining SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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