Saudi Arabian Mining SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 1835
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SWOT Analysis of Saudi Arabian Mining with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Saudi Arabian Mining

Parent Company

Saudi Arabian Mining

Category

Diversified Metals & Mining

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

-

USP

Gold Mining

Saudi Arabian Mining STP

Segment

Product based segmentation

Target Group

Gold and base metals, the phosphate project,aluminum project, and industrial minerals segment.

Positioning

Low cost producer

Saudi Arabian Mining SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Saudi Arabian Mining :

1. Groups specializing in marketing activities

2. Strategic alliances

3. Extensive resources

Weaknesses

1. Limited presence outside Saudi Arabia

Opportunities

1. Diversification into related businesses

2. Expansion outside Saudi Arabia

Threats

1. Dwindling demand of Gold

2. Strong competition in International market

Saudi Arabian Mining Competition

Competitors

Syrah Resources Limited

Alara Resources Limited

Arabian American Development Company


The brandguide table above concludes the Saudi Arabian Mining SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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