SWOT Analysis of Saudi Arabian Mining with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Saudi Arabian Mining | |
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Parent Company |
Saudi Arabian Mining |
|
Category |
Diversified Metals & Mining |
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Sector |
|
|
Tagline/ Slogan |
- |
|
USP |
Gold Mining |
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Saudi Arabian Mining STP | |
|
Segment |
Product based segmentation |
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Target Group |
Gold and base metals, the phosphate project,aluminum project, and industrial minerals segment. |
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Positioning |
Low cost producer |
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Saudi Arabian Mining SWOT Analysis | |
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Strengths |
1. Groups specializing in marketing activities 2. Strategic alliances 3. Extensive resources |
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Weaknesses |
1. Limited presence outside Saudi Arabia |
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Opportunities |
1. Diversification into related businesses 2. Expansion outside Saudi Arabia |
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Threats |
1. Dwindling demand of Gold 2. Strong competition in International market |
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Saudi Arabian Mining Competition | |
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Competitors |
Syrah Resources Limited Alara Resources Limited Arabian American Development Company |
The brandguide table above concludes the Saudi Arabian Mining SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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