Silver Wheaton SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1321
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SWOT Analysis of Silver Wheaton with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Silver Wheaton

Parent Company

Silver Wheaton

Category

Diversified Metals & Mining

Sector

Mining (Silver)

Tagline/ Slogan

-

USP

The world’s largest precious metals streaming company

STP

Segment

Industrial Segmentation

Target Group

Industries requiring precious metals as raw materials

Positioning

Provides low cost long life assets through superior business model

SWOT Analysis

Strengths

1. Unique business model

2. World class in-house resources

3. Focus on minimizing costs

4. Focus on strengthening balance sheets

Weaknesses

1. Ownership of mines is only few

Opportunities

1. Invest in in-house resources

2. Expansion to other territories

Threats

1. Mines developing sales capabilities of their own

2. Rising prices of Silver

3. Increasing world wide competition

Competition

Competitors

Silver Standard Resources Inc.

Pan American Silver Corp.

MAG Silver Corp.

Southern Silver Exploration Corp


The table above concludes the Silver Wheaton SWOT analysis along with its marketing and brand parameters.

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