Ashapura Minechem SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 1585

SWOT Analysis of Ashapura Minechem with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ashapura Minechem

Parent Company

Ashapura Group


Mining and minerals


Heavy Equipment & Engineering

Tagline/ Slogan

Value beyond mining


India's largest mine owner and exporter of bentonite

Ashapura Minechem STP


Metals and mining

Target Group

Metals and Alloy firms around the globe covered by its spread out operations , Quality products with wide variety offered , loyal customer base


Quality solution provider in metals and mining

Ashapura Minechem SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ashapura Minechem :

1. Comprehensive operations in India and abroad
2. Wide variety of products and services
3. Strong asset holdings and financial performances
4. Strong industrial relationships makes it a prominent brand

5. It is among the top five global producers of bentonite with over 45 million tons

6. The company has its presence in Antwerp, Azerbaijan, Brazil, Nigeria, Malaysia


1.  Firm faces pending litigations over alleged government policy violations
2. Govt interventions affect operations and profitability


1. Leveraging its strong exports in over 30 countries to increase contracts and clients
2. Increase Research and development to further reduce cost and increase operational efficiency

3. Acquisition of smaller players and global partnerships can boost operations


1. Threat of defamation and brand dilution due to litigations and legal disputes
2. Threat of new technology and firms
3. Threat from low cost producers and competitors

Ashapura Minechem Competition


Below are the 3 main Ashapura Minechem competitors :

1. Coal India
2. Orissa Minerals
3. Hind Zinc

The brandguide table above concludes the Ashapura Minechem SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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