Ashapura Minechem SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1105

SWOT Analysis of Ashapura Minechem with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ashapura Minechem

Parent Company

Ashapura Group


Mining and minerals



Tagline/ Slogan

Value beyond mining


India's largest mine owner and exporter of bentonite



Metals and mining

Target Group

Metals and Alloy firms around the globe covered by its spread out operations , Quality products with wide variety offered , loyal customer base


Quality solution provider in metals and mining

SWOT Analysis


1. Comprehensive operations in India and abroad
2. Wide variety of products and services
3. Strong asset holdings and financial performances
4. Strong industrial relationships makes it a prominent brand

5. It is among the top five global producers of bentonite with over 45 million tons

6. The company has its presence in Antwerp, Azerbaijan, Brazil, Nigeria, Malaysia


1.  Firm faces pending litigations over alleged government policy violations
2. Govt interventions affect operations and profitability


1. Leveraging its strong exports in over 30 countries to increase contracts and clients
2. Increase Research and development to further reduce cost and increase operational efficiency

3. Acquisition of smaller players and global partnerships can boost operations


1. Threat of defamation and brand dilution due to litigations and legal disputes
2. Threat of new technology and firms
3. Threat from low cost producers and competitors



1. Coal India
2. Orissa Minerals
3. Hind Zinc

The table above concludes the Ashapura Minechem SWOT analysis along with its marketing and brand parameters.


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