Indian Metals & Ferro Alloys Ltd IMFA SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 1566

SWOT Analysis of Indian Metals & Ferro Alloys Ltd IMFA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Indian Metals & Ferro Alloys Ltd IMFA

Parent Company

Indian Metals & Ferro Alloys Ltd IMFA


Metals and Alloys (Ferro Alloys)


Heavy Equipment & Engineering

Tagline/ Slogan



India's largest, fully integrated producer of ferro alloys

Indian Metals & Ferro Alloys Ltd IMFA STP


Geographical,  Behavioral

Target Group

Steel Plants in India, Japan, Taiwan, China etc. Long standing loyal customers across various geographies.


Positioned as experienced producer of Ferro Alloys with wide technical and resource leadership

Indian Metals & Ferro Alloys Ltd IMFA SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Indian Metals & Ferro Alloys Ltd IMFA :

1. High technical expertise and strong skilled workforce
2. Strong business relationship in India and abroad
3. Self sufficient in energy with its own captive power plant
4. Dynamic operation and high customer focus

5. comprehensive ISO 9001 Quality Management certification besides ISO 14001 Environment Management and ISO 18001 Occupational Health & Safety certification

6. International tie-ups with countries like Japan, China, Taiwan


1.  Faces high competition from Indian and foreign players means limited market share
2. Fluctuating revenues is a concern


1. Diversification of products and customer base
2. Capture the domestic market
3. Increase mergers in Indian and foreign markets


1. Highly volatile nature of industry leading to fluctuating revenues
2. Threat of international trade and taxation policies
3. Threat of reducing market share due to high competition

Indian Metals & Ferro Alloys Ltd IMFA Competition


Below are the 3 main Indian Metals & Ferro Alloys Ltd IMFA competitors :

1. Maharash Elektrosmel
2. Ferro Alloys Corp.
3. Rohit Ferro-Tech

The brandguide table above concludes the Indian Metals & Ferro Alloys Ltd IMFA SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Indian Metals & Ferro Alloys Ltd IMFA. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: