SWOT Analysis of Indian Metals & Ferro Alloys Ltd IMFA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Indian Metals & Ferro Alloys Ltd IMFA |
|
Parent Company |
Indian Metals & Ferro Alloys Ltd IMFA |
Category |
Metals and Alloys (Ferro Alloys) |
Sector |
|
Tagline/ Slogan |
- |
USP |
India's largest, fully integrated producer of ferro alloys |
Indian Metals & Ferro Alloys Ltd IMFA STP |
|
Segment |
Geographical, Behavioral |
Target Group |
Steel Plants in India, Japan, Taiwan, China etc. Long standing loyal customers across various geographies. |
Positioning |
Positioned as experienced producer of Ferro Alloys with wide technical and resource leadership |
Indian Metals & Ferro Alloys Ltd IMFA SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Indian Metals & Ferro Alloys Ltd IMFA : 1. High technical expertise and strong skilled workforce 5. comprehensive ISO 9001 Quality Management certification besides ISO 14001 Environment Management and ISO 18001 Occupational Health & Safety certification 6. International tie-ups with countries like Japan, China, Taiwan |
Weaknesses |
1. Faces high competition from Indian and foreign players means limited market share |
Opportunities |
1. Diversification of products and customer base |
Threats |
1. Highly volatile nature of industry leading to fluctuating revenues |
Indian Metals & Ferro Alloys Ltd IMFA Competition |
|
Competitors |
Below are the 3 main Indian Metals & Ferro Alloys Ltd IMFA competitors : 1. Maharash Elektrosmel |
The brandguide table above concludes the Indian Metals & Ferro Alloys Ltd IMFA SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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