Impex Ferro Tech SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 740

SWOT Analysis of Impex Ferro Tech with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Impex Ferro Tech

Parent Company

SKP Group


Metals and Alloys (Ferro Alloys)


Metals and Minerals

Tagline/ Slogan

Customer Satisfaction (Motto)


High quality products and high focus on technology and Research and development



Metals and minerals

Target Group

Steel and metals firms in India and abroad


Positioned as a highly mechanized company with quality products

SWOT Analysis


1.  Backed by robust parent company
2.  Growth in the metal and alloy sector nationally and internationally
3.  High spending on new technology
4.  Year on year growth in gross sales

5. Awarded the ISO 9001:2000 certification for manufacture and supply of metals and minerals

6. Total installed capacity of 300,000 mtpa, RFTL exports nearly 70% of its production


1. Limited market share due to presence of many competitors
2. High losses faced due to volatile industry


1. Expansion of market and operations in India and abroad
2. Diversification of products can add value to profile
3. Maximum benefit from new government policies


1. High dependence on the market economy and financial conditions of steel sector
2. High competition from national and international firms
3. Government and environmental policies pose a threat to company operations



1. Coal India
3. Sesa Sterlite

The table above concludes the Impex Ferro Tech SWOT analysis along with its marketing and brand parameters.


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