Resurgere Mines & Minerals India Limited SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 573

SWOT Analysis of Resurgere Mines & Minerals India Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Resurgere Mines & Minerals India Limited

Parent Company

Resurgere Mines & Minerals India Ltd.


Diversified Metals & Mining


Minerals and Mining

Tagline/ Slogan

Philosophy -- people-centeredness, good faith towards all, being relevant to the times, helping each other in survival and in the achievement of honor


Iron and Bauxite ore extractor and processor



Diversified Metals & Mining

Target Group

Iron and steel plants in India and abroad – targeting on low cost producers


Low cost producer of Iron and Bauxite ore

SWOT Analysis


1. Company has consistent export market in China
2. Expanding company – aggressively acquiring mines in India
3. Low cost operation gives advantage over competitors
4. High mechanization in its operations

5. High quality Iron Ore of 60% - 64% Fe content being extracted


1. Limited tie-ups in foreign countries
2. Government regulations leading to slow acquiring of mines in Jharkhand and West Bengal


1. Development of customer base internationally
2. Acquiring mines in India and abroad
3. Captive power plant development

4. More advertising and branding would enhance brand name and impact


1. Threat of acquiring of new mines with respect to public protests
2. Threat from new entrants in the sector due to liberalization of economic policies

3. Unfavorable govt policies can affect operations



1. 20 Microns Ltd.
2. Ashapura Minechem Ltd.
3. Associated Stone Industries(Kotah) Ltd.

The table above concludes the Resurgere Mines & Minerals India Limited SWOT analysis along with its marketing and brand parameters.


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