Rohit Ferro Tech SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 697

SWOT Analysis of Rohit Ferro Tech with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rohit Ferro Tech

Parent Company

SKP Group


Metals and Alloys (Ferro Alloys)


Metals and Minerals

Tagline/ Slogan

Customer Satisfaction (motto)


Leading producer of High Carbon Ferro Chrome



Geographic, Behavioral, Psychographic

Target Group

Metals and mineral industries in India ,Europe, the Middle East, China, Japan, and Korea catering to high quality requirement  and long standing relationship


Diversified and high quality delivery

SWOT Analysis


1. High diversification and expansion since inception in 1991
2. Strong exports with 70% products exported
3. Strong marketing and tie-ups
4. Backward and forward integration due to strong parent company

5. Total installed capacity of 2,70,000+ mtpa

6. Awarded Top Exporter and Product Group in India


1. Suffered huge losses due to economic slowdown which was concern
2. Lack of market development in India compared to competing companies


1.  Expansion within Indian market
2. Diversification through integration with subsidiary companies of   parent company
3. Acquiring coal mines in India and abroad


1.  Government and regulatory policies regarding mines
2. Rapid growth of competing firms
3. Threat of new technology and international players



1. Maharash Elektrosmel
2.  Ferro Alloys Corp.
3.  IMFA

The table above concludes the Rohit Ferro Tech SWOT analysis along with its marketing and brand parameters.


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