Novar Plc SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 882

SWOT Analysis of Novar Plc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Novar Plc

Parent Company



Building supplies, aluminum products, security printing


Building supplies

Tagline/ Slogan



Has a high market share in each of its industries it operates in



Industrial supplies

Target Group

Banks, Building contactors/builders


A global company that specializes in 3 business.

SWOT Analysis


1. Is very good at what they do, market leader.
2. At one point of time, it manufactured three-fourth of metal cans in UK.
3. Worked strategically to build alliance with competitors, later acquiring the competitor itself

4. Strong parent brand adds to the brand value


1.Has a limited product portfolio, which can be easily expanded.
2. Brand name of Novar died out after merging with Honeywell.


1. Can use expertise of its parent company to leverage its existing strengths.
2.It can tie up with smaller financial instructions to expand its security printing business.
3. It doesn’t have authorized dealer and distributors in other counties,, which is an extension in their distribution channel


1.Loss of identity after merging with the owners.
2. Global iron companies venturing into aluminum productions can be a big threat

3. Intense competition from global players can affect business




The table above concludes the Novar Plc SWOT analysis along with its marketing and brand parameters.


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