BTC SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 700

SWOT Analysis of BTC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Industrial Products

Tagline/ Slogan

Your local expert for specialty chemicals


Expertise in specialty chemicals



Various industries like Adhesive, Agriculture, Automotive and oil, Chemical, Ceramics, Mining, Plastics, Pharmacy, Textile and many more

Target Group

Small and medium sized enterprises across Europe


Technically competent distributor of specialty chemicals in Europe

SWOT Analysis


1. Makes over 5000 high quality specialty chemicals 
2. Expertise in over 30 countries providing customized solutions to customers
3. Parent company BASF is the largest company in the chemical industry and BTC can leverage on the large customer base of BASF
4. Provides single personal contact, professional service, short delivery time, flexibility and creativity to its customers
5. 10,000 researchers and developers work at BTC and they also have a distinct advantage due to BASF’s expertise


1. No major presence outside Europe
2.Have been regularly criticized by green activities against manufacture of alleged dangerous chemicals


1.Leverage the backing by BASF and expand outside Europe
2.Strong growth expected in Plant science industry

3. Acquisition of smaller players to boost their presence


1.BASF can dissolve the brand BTC if needed
2.Green activists can hamper any expansion plans

3. Unfavorable market conditions can affect business operations



1.Bayer AG
2.NK Chemicals
3.Lavollee Chimie

The table above concludes the BTC SWOT analysis along with its marketing and brand parameters.


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