Anixter SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1057

SWOT Analysis of Anixter with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Anixter International


B2B distribution of cables, communication and security equipment


Industrial products

Tagline/ Slogan

Products. Technology. Services. Delivered Globally


Global delivery network and customer service



Original equipment manufacturers (OEMs), engineering goods companies, contractors, installers, and wholesale distributors

Target Group

Manufacturing facilities across the world, corporates, SMEs


Global industrial goods and services provider

SWOT Analysis


1. Powerful customer base of over 100,000 customers across 50 countries
2. Diverse and sophisticated product range like communication equipment, electronic and electrical wires, OEMs and aerospace hardware and equipment

3. Highly developed network of sophisticated warehouses 
4. Global delivery network across 250 cities worldwide

5. Close to 8000 employees in the organization

6. The company has been recognized with several awards


1. High investment requirement for expansion in new verticals means lower margins
2. Large amount of inventory stored in warehouse ($1Bn) can be a burden


1. Opportunity of backward integration in equipment manufacturing
2. Utilize robust supply chain to provide delivery services to third party companies

3. Acquisition of smaller firms and global tie-ups can further strengthen the brand


1. Large number of competitors
2. Highly fragmented market 
3. Rapidly changing technologies may render warehouse inventory obsolete



1. Schneider Electric
2. Avnet Inc. 
3. Flextronics International Ltd.

4. Arrow Electronics

The table above concludes the Anixter SWOT analysis along with its marketing and brand parameters.


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