Anixter SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 2009

SWOT analysis of Anixter analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Anixter SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Anixter to benchmark its business & performance as compared to the competitors and industry. Anixter is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Anixter competitors and elaborates Anixter market segmentation, target group, positioning & Unique Selling Proposition (USP).

Anixter SWOT, Competitors, Marketing STP & Brand analysis Table
Anixter Brand Analysis
Parent Company

Anixter International


B2B distribution of cables, communication and security equipment


Industrial Products and Chemicals

Tagline/ Slogan

Products. Technology. Services. Delivered Globally


Global delivery network and customer service

Anixter STP

Original equipment manufacturers (OEMs), engineering goods companies, contractors, installers, and wholesale distributors

Target Group

Manufacturing facilities across the world, corporates, SMEs


Global industrial goods and services provider

Anixter SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Anixter. Strengths are:

1. Powerful customer base of over 100,000 customers across 50 countries
2. Diverse and sophisticated product range like communication equipment, electronic and electrical wires, OEMs and aerospace hardware and equipment

3. Highly developed network of sophisticated warehouses 
4. Global delivery network across 250 cities worldwide

5. Close to 8000 employees in the organization

6. The company has been recognized with several awards


Here are the weaknesses in the Anixter SWOT Analysis:

1. High investment requirement for expansion in new verticals means lower margins
2. Large amount of inventory stored in warehouse ($1Bn) can be a burden


Following are the Opportunities in Anixter SWOT Analysis:

1. Opportunity of backward integration in equipment manufacturing
2. Utilize robust supply chain to provide delivery services to third party companies

3. Acquisition of smaller firms and global tie-ups can further strengthen the brand


The threats in the SWOT Analysis of Anixter are as mentioned:

1. Large number of competitors
2. Highly fragmented market 
3. Rapidly changing technologies may render warehouse inventory obsolete

Anixter Competition

Below are the top 4 Anixter competitors:

1. Schneider Electric
2. Avnet Inc. 
3. Flextronics International Ltd.

4. Arrow Electronics

The brandguide table above concludes the Anixter SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Anixter. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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