Croda SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Croda analyses the brand by its strengths, weaknesses, opportunities & threats. In Croda SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Croda to benchmark its business & performance as compared to the competitors. Croda is one of the leading brands in the industrial products and chemicals sector.

The table below lists the Croda SWOT (Strengths, Weaknesses, Opportunities, Threats), top Croda competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Croda SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Croda Brand Analysis
Parent Company

Croda International Plc.




Industrial Products and Chemicals

Tagline/ Slogan

Innovation you can build on


Creating specialty chemicals from renewable sources

Croda STP

Global customers requiring specialty chemicals

Target Group

Individual consumers, Manufacturing companies etc.


An innovation-driven company to enhance the quality of everyday products to make people’s lives easier

SWOT Analysis of Croda
Croda Strengths

Below are the Strengths in the SWOT Analysis of Croda:

1. A truly global company, with manufacturing and sales office in all major continents
2. Environment friendly production approach
3. Strong growth seen across various segments in past few years
4. Emerging market’s sales as a percentage of group’s sales is increasing year on year
5. Proportion of energy coming from non-fossil fuel sources is also increasing year on year
6. CSR initiatives include community education program, to provide support and funding to raise profile of STEM (Science, Technology, Engineering, Math)
7. Have won multiple awards like Environment Excellence Awards, 2014 Britain’s most admired companies, and many more

Croda Weaknesses

Here are the weaknesses in the Croda SWOT Analysis:

1.Limited growth potential in their biggest market, Europe.
2.Strong pound hits profit as Croda reports in Sterling even though UK makes only small part of its revenues

Croda Opportunities

Following are the Opportunities in Croda SWOT Analysis:

1.Diversify product range
2.Due to increasing population and an ageing population too, will increase the personal care market
3.Increasing wealth in emerging markets, opens up new prospects for the company

Croda Threats

The threats in the SWOT Analysis of Croda are as mentioned:

1.Stiff competitions from other bigger players
2.Interruption in supply of key raw materials will have a major negative impact on manufacturing 
3.A lengthy system failure will impact operations, as there is too much reliance on IT infrastructure

Croda Competition
Croda Competitors

Below are the top 3 competitors of Croda:

3.PTT Global

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Croda. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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