Croda SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Croda SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Croda, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Croda to benchmark its business & performance as compared to the competitors, and make strategic improvements. Croda is one of the leading brands in the industrial products and chemicals sector.

The article below lists the Croda SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Croda SWOT Analysis:

SWOT Analysis of Croda

For Croda, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Croda Strengths

The strengths of Croda looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Croda :

1. A truly global company, with manufacturing and sales office in all major continents
2. Environment friendly production approach
3. Strong growth seen across various segments in past few years
4. Emerging market’s sales as a percentage of group’s sales is increasing year on year
5. Proportion of energy coming from non-fossil fuel sources is also increasing year on year
6. CSR initiatives include community education program, to provide support and funding to raise profile of STEM (Science, Technology, Engineering, Math)
7. Have won multiple awards like Environment Excellence Awards, 2014 Britain’s most admired companies, and many more

Croda Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Croda SWOT Analysis:

1.Limited growth potential in their biggest market, Europe.
2.Strong pound hits profit as Croda reports in Sterling even though UK makes only small part of its revenues

Croda Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Croda SWOT Analysis:

1.Diversify product range
2.Due to increasing population and an ageing population too, will increase the personal care market
3.Increasing wealth in emerging markets, opens up new prospects for the company

Croda Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Croda are as mentioned:

1.Stiff competitions from other bigger players
2.Interruption in supply of key raw materials will have a major negative impact on manufacturing 
3.A lengthy system failure will impact operations, as there is too much reliance on IT infrastructure

Croda Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Croda:

3.PTT Global

Hence this concludes the Croda SWOT analysis.

Continue reading more about the brand/company.

About Croda

Croda Overview
Parent Company

Croda International Plc.




Industrial Products and Chemicals

Tagline/ Slogan

Innovation you can build on


Creating specialty chemicals from renewable sources

Croda STP

Global customers requiring specialty chemicals

Target Market

Individual consumers, Manufacturing companies etc.


An innovation-driven company to enhance the quality of everyday products to make people’s lives easier

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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