Acro Paints (Cement Paints) SWOT Analysis, Competitors & USP

Acro Paints (Cement Paints)

Parent Company

Acro Paints Ltd

Category

Paint Industry

Sector

Industrial Products and Chemicals

USP

International Standard Cement paints

STP

Segment

Upper class urban population

Target Group

Affluent Hotels, Schools, Complex & Apartments, Hospitals, Malls and colleges.

Positioning

Protective, durable and beautifying cement paints for exterior and interior walls

SWOT Analysis

Strengths

1. Meets international standards; ISO: 5410 and ISI marked.

2. Provides quality cement paint in superfine powder form based on world class Birla White Cement.

2. High quality cement paints with water repellent chemicals and fast pigments that resist damp penetration and enhances durability.
3. Special Protective Coatings that inhibits organic growth and provides resistance against corrosive forces of nature.
4. It has a better pot life that allows preparation of large quantities at a time, hence provides better operability.
5. No toxic or inflammable materials-Environmental friendly.

6. Product portfolio includes SUPER ACROCEM (Premium Waterproof Cement Paint), PARCOCEM PLUS (Waterproof Cement Paint), RHINOCEM (Waterproof Cement Paint)

7. Super Acrocem is largest selling ISI marked cement paint in India.

8. Website clinically provides procedure for preparing and applying it.

Weaknesses

1. Market share is lesser as compared to giants like Asian paints, Berger, Nerolac

Opportunities

1. They can penetrate the rural market with this product by introducing slightly lesser range products
2. By introducing 1 kg pack they can increase customer base of those who require in limited quantity.

Threats

1. There are many local cement paints which offer at lesser prices and hence are taking the share in the price-sensitive segment.

Competition

Competitors

1. Local Cement paint Companies
2. Brilliant Coatings (P) Ltd.