Acro Paints (Wall Paints) SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Acro Paints (Wall Paints) analyses the brand by its strengths, weaknesses, opportunities & threats. In Acro Paints (Wall Paints) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Acro Paints (Wall Paints) to benchmark its business & performance as compared to the competitors. Acro Paints (Wall Paints) is one of the leading brands in the industrial products and chemicals sector.

The table below lists the Acro Paints (Wall Paints) SWOT (Strengths, Weaknesses, Opportunities, Threats), top Acro Paints (Wall Paints) competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Acro Paints (Wall Paints) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Acro Paints (Wall Paints)

Parent Company

Acro Paints Ltd

Category

Paint Industry

Sector

Industrial Products and Chemicals

USP

Extensive variety of Interior and Exterior Paints

STP

Segment

Urban and semi-urban Population

Target Group

Residence, schools, malls, apartments,

Positioning

Complete solution for Interiors and Exteriors

SWOT Analysis

Strengths

1. Company has wide range of products to suit varied demand of customers.
2. Acrylic raisins with highly opaque pigments, fungicides, stabilizing chemicals to provide with odorless and hygienic durablecoating
3. The range varies from economical products to high end ones.
4. The quality meets international standards.

5. Excellent in house R&D facility provides with best quality products at affordable prizes.
6. Product Portfolio includes sub-brands like ACROGUARD, ACROSHIELD , ACROTEX , ACRO TEXTURE, ACROGOLD , ACROPRIME, ACROSILK, AQUALIN

Weaknesses

1. Market share is lesser as compared to giants like Asian paints, Berger, Nerolac
2. It doesn’t have some celebrities for its advertising campaigns

Opportunities

1. With greater brand awareness and proper positioning of product w.r.t excellent quality that it provides at affordable prizes its market share may increase significantly.
2. It can market aggressively by roping celebrities
3. By  innovating to penetrate fast growing rural markets

Threats

1. Smaller companies who provide similar products at lesser prices and are better accessible.
2. Renowned names in paint industry owing to the kind of market presence and perceptions they have in minds of potential customers.

Competition

Competitors

1. Asian Paints
2. Berger Paints
3.Nerolac Paints Ltd.

4.Shalimar Paints


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Acro Paints (Wall Paints). This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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