Acro Paints (Wall Paints) SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Acro Paints (Wall Paints), the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Acro Paints (Wall Paints) to benchmark its business & performance as compared to the competitors, and make strategic improvements. Acro Paints (Wall Paints) is one of the leading brands in the industrial products and chemicals sector.
The article below lists the Acro Paints (Wall Paints) SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Acro Paints (Wall Paints) SWOT Analysis:
In this article:
Acro Paints (Wall Paints) |
|
Parent Company |
Acro Paints Ltd |
Category |
Paint Industry |
Sector |
Industrial Products and Chemicals |
USP |
Extensive variety of Interior and Exterior Paints |
STP |
|
Segment |
Urban and semi-urban Population |
Target Group |
Residence, schools, malls, apartments, |
Positioning |
Complete solution for Interiors and Exteriors |
SWOT Analysis |
|
Strengths |
1. Company has wide range of products to suit varied demand of customers. 5. Excellent in house R&D facility provides with best quality products at affordable prizes. |
Weaknesses |
1. Market share is lesser as compared to giants like Asian paints, Berger, Nerolac |
Opportunities |
1. With greater brand awareness and proper positioning of product w.r.t excellent quality that it provides at affordable prizes its market share may increase significantly. |
Threats |
1. Smaller companies who provide similar products at lesser prices and are better accessible. |
Competition |
|
Competitors |
1. Asian Paints |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Acro Paints (Wall Paints). This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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