Acro Paints (Construction) SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Acro Paints (Construction) analyses the brand by its strengths, weaknesses, opportunities & threats. In Acro Paints (Construction) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Acro Paints (Construction) to benchmark its business & performance as compared to the competitors. Acro Paints (Construction) is one of the leading brands in the industrial products and chemicals sector.

The table below lists the Acro Paints (Construction) SWOT (Strengths, Weaknesses, Opportunities, Threats), top Acro Paints (Construction) competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Acro Paints (Construction) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Acro Paints (Construction)

Parent Company

Acro Paints Ltd

Category

Paint Industry

Sector

Industrial Products and Chemicals

USP

Combination of excellent quality and extensive variety.

STP

Segment

Mass market products

Target Group

Construction sites of apartments, malls, schools, hotels, hospitals etc.

Positioning

Complete solution from waterproof coating to metallic floor hardening

SWOT Analysis

Strengths

1. Provides a large portfolio of chemicals used in construction.
2. Excellent waterproofing solutions of different varieties applicable for different situations.
3. Polymer based waterproof coating after hardening provide excellent bonding thus are used to fill cracks in concrete structures, easy to apply and are non-corrosive to steel and inflammable.
4. Acroflo LWP(solution) is an excellent waterproof compound for concrete and plaster, conforms to IS: 2645

5. Orenite is used for hard floors like in workshops, warehouses etc.

6.ACROPREG is a silicone resin based solvent containing masonry water repellant impregnation agent, when maintenance of natural colour of the substrate is required.

7. Company has very high quality chemicals which are pre-requisite for any construction work hence their demand is very high
8. Product range includes ACROCRETE, ACROCOTE, ACRO 1, ACROFLO LWP, ACRPOXY DP, ACROTILE, ACROPREG, ACRO WALLGUARD, SURCOT, WATERSEAL, ORENITE, ACROTILE G, ACRONITE SOF, ROCKSET, CEMFIX

Weaknesses

1. Market share is lesser as compared to giants like Asian paints, Berger, Nerolac

Opportunities

1. In-house R&D facility provides an excellent opportunity to improvise and innovate their products thereby gaining market share and cost leadership.

Threats

1. Local products with similar functions may be preferred as they might be cheaper and easily accessible.
2. There may be a chance of product cannibalization since few products have same functions.

Competition

Competitors

1. Berger Paints
2. Asian Paints


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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