Acro Paints- Spanezia SWOT Analysis, USP & Competitors

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SWOT Analysis of Acro Paints- Spanezia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Acro Paints- Spanezia

Parent Company

Acro Paints Ltd

Category

Paint Industry

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Treat for the Connoisseur of European Renaissance Art

USP

Latest Range of Italian Designer Finishes

STP

Segment

Upper middle-class, niche market

Target Group

Malls, Residence, Hotels, Plazas,

Positioning

People with Classy and Aristocratic taste and lifestyle ;Antique

SWOT Analysis

Strengths

1. They have wide variety of products each in myriad shades.

2. Have rich appeal and something royal about them
3. Products like Antica are used in large projects for its economy
4. Available in matt, semi-glossy, shimmering and metallic finishes
5. It takes us to period of European Renaissance and the old piece of art of Italy, Greece and Mediterranean region

6.Few products like Glitterati and Spanezia Pearl Skin have unique finishes which depend on the intensity and direction of light.
7. Product range includes sub-brands like MEDITERRANO, SORRENTO, ANTICA, ELEGANZA, GLITTERATI, SPANEZIA PEARL SKIN, DECORIKA, SPANEZIA VELVETINO, SPANEZIA MADREPERLA,                 ACROMICACEO

Weaknesses

1. A niche category like this needs more advertising and brand awareness
2. Market share is lesser as compared to giants like Asian paints, Berger, Nerolac

Opportunities

1. It has great opportunity in urban India as it is going through huge infrastructural transition and new cities are being developed.
2. Needs to show more market presence and brand awareness amongst the target group via effective communication.

Threats

1. Its target customer base is rich and niche but relatively small because of its brand positioning.
2. This types of trends are period based and may change from time ti time
3. It faces stiff competition from other companies.

Competition

Competitors

1. Asian Paints
2.Berger Paints
3. Kansai Nerolac Paints Ltd


The table above concludes the Acro Paints- Spanezia SWOT analysis along with its marketing and brand parameters.

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