Acro Paints Ltd SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 2884

SWOT Analysis of Acro Paints Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Acro Paints Ltd

Parent Company

Acro Paints Ltd


Paint Industry


Industrial Products and Chemicals

Tagline/ Slogan

Rang de Zindagi


A Complete Product Portfolio in Paint Industry



Upper class urban population

Target Group

Affluent Hotels, Schools, Complex and Apartments, Hospitals and Malls


High quality products with aim to serve high-end projects.



1. Premium Cement Paints   2. Exterior Wall Paints

3. Interior Wall Paints           4. Textures & Specialized Coating

5. Construction Chemicals     6.  Spanezia

SWOT Analysis


1. Satisfies international regulations of Quality Management System and is an ISO 9001:2008 certified company
2. Pioneered in Texture Wall finishes in India
3. Offer latest trends like Japanese and European finishes which are in tremendous demand all over the world
4. In house R&D unit has highly advanced testing facilities

5. It has a very wide product portfolio ranging from construction chemicals to latest decors like Spanezia which increases its customer base and helps it diversify in the market

6. It has one of the largest production facilities

7. Its website provides information about Décor tips and Vaastu which lot of people follow

8. It has quite renowned projects like Amby Valley- Pune, IBM-Chennai and Times of India-New Delhi to its credit


1. Company doesn’t have enough market share as compared to big names in paint industry like Berger, Nerolac and Asian Paints
2. Comparatively lower brand awareness about few of its products


1. Although Company has a technical service division that caters to specific queries of customers it’s not developed and marketed properly
2. Company has more opportunities in semi-urban and rural markets as rural India’s infrastructure is developing.
3.It can create product differentiation by specially introducing high moisture absorbing paints which would perform well in places where it rains heavily

It can design its website in more attractive way


1.  Many small companies offering similar products at lesser prices
2. Big brands like Asian Paints and Berger are eating into the market share of the company
3. Lack of brand awareness in many parts of India may allow competitors to gain advantage



1.Asian Paints
2.Berger Paints
3.Nerolac Paints

4. Shalimar Paints

The table above concludes the Acro Paints Ltd SWOT analysis along with its marketing and brand parameters.


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