Classic Paints SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 2230

SWOT analysis of Classic Paints analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Classic Paints SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Classic Paints to benchmark its business & performance as compared to the competitors and industry. Classic Paints is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Classic Paints competitors and elaborates Classic Paints market segmentation, target group, positioning & Unique Selling Proposition (USP).

Classic Paints SWOT, Competitors, Marketing STP & Brand analysis Table
Classic Paints Brand Analysis
Parent Company



Paint Industry


Industrial Products and Chemicals

Tagline/ Slogan

Variety was never this exciting


Complete Value for money

Classic Paints STP

Lower & Middle class segment

Target Group

Home-owners, motels, budget hotels, dispensaries and small schools and hospitals.


Paints for tough exteriors and soft interiors

Classic Paints SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Classic Paints. Strengths are:

1. It specializes in Eco-friendly water based paints.
2. It is an ISO 9001 and 14001 company hence conforms to international standards for its practices
3. Custom-made products to meet the needs of the customers
4. Wide variety of decorative and industrial paints

5. It’s in the process of implementing Environment Management Sys
6. Product range includes Choice XL Premium Exterior All Acrylic Paint,  Classic Choice Exterior All Acrylic Finish, Classic Super Acrylic Emulsion, Gift Super Acrylic Distemper, Gift Acrylic Wall Putty


Here are the weaknesses in the Classic Paints SWOT Analysis:

1. Less market share and visibility as compared to major paint brands


Following are the Opportunities in Classic Paints SWOT Analysis:

1. Large rural and semi-urban lower middle class segment provides them with tremendous opportunity as they need value for money products.
2.It needs to advertise more strategically towards its target customers as it would increase brand awareness.


The threats in the SWOT Analysis of Classic Paints are as mentioned:

1. Raw material scarcity and volatility in prices
2. Difficulty in diversifying as large capital investment is required and entry barrier is high with giant companies having covered wide range of products.
3.In Decorative Paint industry customer’s tastes change very rapidly with change in trends and fashion hence production planning and inventory problem

Classic Paints Competition

Below are the top 3 Classic Paints competitors:

1. Asian Paints
2. Berger Paints
3. Shalimar Paints Limited

The brandguide table above concludes the Classic Paints SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Classic Paints. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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