Metcon Coatings & Chemicals SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 1432

SWOT analysis of Metcon Coatings & Chemicals analyses the brand/company with its strengths, weaknesses, opportunities & threats. Metcon Coatings & Chemicals is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Metcon Coatings & Chemicals competitors and elaborates Metcon Coatings & Chemicals segmentation, targeting, positioning & USP.

Metcon Coatings & Chemicals

Parent Company

Metcon Coatings & Chemicals India Private Limited


Paint Industry


Industrial Products and Chemicals

Tagline/ Slogan

Offering High Purity Products


Protection solutions for steel and concrete structures

Metcon Coatings & Chemicals STP


Manufacturing, agricultural, automotive and construction equipment

Target Group

Industrial Equipment Industry


Providers of industrial paints and chemicals to protect steel & concrete structures in industries.

Metcon Coatings & Chemicals SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Metcon Coatings & Chemicals. Strengths are:

1. It is an ISO 9001:2008 company.
2. Customer base is very strong and consists of big names in Industry
3. It is a very informative website stating minute details that a potential customer looks for.
4. They have products for applications in wide range of sectors from aeronautics to pharmaceuticals and fertilizers.

5. They have provisions for producing in batch for individual thus there is a scope for customization.

6. Continuous R&D to cater to changing environment, and production capacity of 1800 Metric Tonnes per Yr. and is going to scale up with additional facility.


Here are the weaknesses in the Metcon Coatings & Chemicals SWOT Analysis:

1.Customer base is strong but has fewer customers like in typical B2B deliverables hence vulnerable to changes in industry.
2. It has less screen space in advertising compared to giants.
3. May not have adequate resources both human and capital to expand rapidly.
4. They don’t have extensive distributor network to cater to retail customers.

5. Limited resources; as this industry requires large working capital.


Following are the Opportunities in Metcon Coatings & Chemicals SWOT Analysis:

1. It can explore the new market by entering into the decorative paint and finishes
2. Industrial paints life is generally not very long due to the regular wear and tear, if it can prolong its life in some way through R&D then they can capture huge market.


The threats in the SWOT Analysis of Metcon Coatings & Chemicals are as mentioned:

1. New entrants like established Indian brands or foreign players
2. Scarcity and inflation in prices of raw materials
3. Stringent Government rules and regulations and more emphasis on Environment preservation.

Metcon Coatings & Chemicals Competition


Below are the top 3 Metcon Coatings & Chemicals competitors:

2.Berger Paints
3. Asian Paints

The brandguide table above concludes the Metcon Coatings & Chemicals SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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