ICI Paints SWOT Analysis, Competitors & USP
SWOT analysis of ICI Paints analyses the brand by its strengths, weaknesses, opportunities & threats. In ICI Paints SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like ICI Paints to benchmark its business & performance as compared to the competitors. ICI Paints is one of the leading brands in the industrial products and chemicals sector.
The table below lists the ICI Paints SWOT (Strengths, Weaknesses, Opportunities, Threats), top ICI Paints competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| ICI Paints Brand Analysis | |
|---|---|
| Parent Company |
Akzonobel |
| Category |
Paint Industry |
| Sector | |
| Tagline/ Slogan |
DULUX-A Theme for Every Dream |
| USP |
ICI Paints now a part of Akzonobel family |
| ICI Paints STP | |
| Segment |
High income, middle class group, rural market |
| Target Group |
Home-owners, construction, commercial and industrial maintenance, |
| Positioning |
Leading Decorative and Industrial Coating brand with continuous innovation and R&D |
| SWOT Analysis of ICI Paints | |
| ICI Paints Strengths |
Below are the Strengths in the SWOT Analysis of ICI Paints: 1. ICI paints is now a part of Akzonobel family which makes its visibility very strong. 5. It is leader in external and internal coatings for food and beverage cans. 6. Its brands are well established and they strongly emphasis on customer service, branding and innovation with 3.5% of their revenues being used in R&D 7. Dulux is the most treasured brand and has maximum visibility in cities its premium pricing strategy eradicates any doubts regarding lack of quality in the minds of the consumer. |
| ICI Paints Weaknesses |
Here are the weaknesses in the ICI Paints SWOT Analysis: 1.In decorative paints Industry Customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem. |
| ICI Paints Opportunities |
Following are the Opportunities in ICI Paints SWOT Analysis: 1. Emerging economies like South-East Asia and Latin America. |
| ICI Paints Threats |
The threats in the SWOT Analysis of ICI Paints are as mentioned: 1. Being part ofAkzonobel may overshadow the brand equity built by ICI paints and its various sub-brands. 4. Paint being a fragment market the company faces stiff competition which is region-specific. |
| ICI Paints Competition | |
| ICI Paints Competitors |
Below are the top 5 competitors of ICI Paints: 1. Sherwin-Williams 4. Nippon Paints |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ICI Paints. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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