Auto-Coat Engineering SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 2603

SWOT analysis of Auto-Coat Engineering analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Auto-Coat Engineering SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Auto-Coat Engineering to benchmark its business & performance as compared to the competitors and industry. Auto-Coat Engineering is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Auto-Coat Engineering competitors and elaborates Auto-Coat Engineering market segmentation, target group, positioning & Unique Selling Proposition (USP).

Auto-Coat Engineering SWOT, Competitors, Marketing STP & Brand analysis Table
Auto-Coat Engineering Brand Analysis
Parent Company



Paint Industry


Industrial Products and Chemicals

Tagline/ Slogan

We Conceive Design, Engineer & Manufacture, Stand  Behind Our Products


Technical Excellence, Ethics and Committed Customer Service

Auto-Coat Engineering STP

Paint Industry

Target Group

Paint companies, paint contractors, automobile companies


Advanced capital equipment solutions provider

Auto-Coat Engineering SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Auto-Coat Engineering. Strengths are:

1. Auto-Coat Engineering is World’s leading provider for hi-tech equipment solutions for finishing industry.
2. Continuous R & D has helped stay with the changing demands.
3. Auto-coat has tied up with various finishing equipment manufacturing companies all over the world.
4. They have a large and fundamentally very strong customer base not only in India but all over the world.

5. They offer free paint shop audits that would help their customers reduce their running cost by a significant amount.

6. They are a niche company.


Here are the weaknesses in the Auto-Coat Engineering SWOT Analysis:

1. Limited market share due to presence of popular and renowned brands
2. Smaller customer base as compared to major brands


Following are the Opportunities in Auto-Coat Engineering SWOT Analysis:

1. They can actually diversify their business by doing forward integration.
2. They have high growth potential in emerging economies of South-Asia and Latin America where growth rate of paint industry is appreciable.


The threats in the SWOT Analysis of Auto-Coat Engineering are as mentioned:

1. Slowdown in growth of paint industries
2. Government rules and regulations regarding its manufacturing facilities and quality of product with environment being given more emphasis.
3. Volatility in prices of raw materials

Auto-Coat Engineering Competition

Below are the top 2 Auto-Coat Engineering competitors:

1. Global Finishing Solutions
2. Airflow

The brandguide table above concludes the Auto-Coat Engineering SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Auto-Coat Engineering. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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