Auto-Coat Engineering SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 2394
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SWOT Analysis of Auto-Coat Engineering with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Auto-Coat Engineering

Parent Company

AUTO-COAT ENGINEERING (INDIA) P.LTD

Category

Paint Industry

Sector

Industrial Products and Chemicals

Tagline/ Slogan

We Conceive Design, Engineer & Manufacture, Stand  Behind Our Products

USP

Technical Excellence, Ethics and Committed Customer Service

Auto-Coat Engineering STP

Segment

Paint Industry

Target Group

Paint companies, paint contractors, automobile companies

Positioning

Advanced capital equipment solutions provider

Auto-Coat Engineering SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Auto-Coat Engineering. Strengths are:

1. Auto-Coat Engineering is World’s leading provider for hi-tech equipment solutions for finishing industry.
2. Continuous R & D has helped stay with the changing demands.
3. Auto-coat has tied up with various finishing equipment manufacturing companies all over the world.
4. They have a large and fundamentally very strong customer base not only in India but all over the world.

5. They offer free paint shop audits that would help their customers reduce their running cost by a significant amount.

6. They are a niche company.

Weaknesses

Here are the weaknesses of Auto-Coat Engineering :

1. Limited market share due to presence of popular and renowned brands
2. Smaller customer base as compared to major brands

Opportunities

Following are the Opportunities of Auto-Coat Engineering :

1. They can actually diversify their business by doing forward integration.
2. They have high growth potential in emerging economies of South-Asia and Latin America where growth rate of paint industry is appreciable.

Threats

The threats of Auto-Coat Engineering are as mentioned :

1. Slowdown in growth of paint industries
2. Government rules and regulations regarding its manufacturing facilities and quality of product with environment being given more emphasis.
3. Volatility in prices of raw materials

Auto-Coat Engineering Competition

Competitors

Below are the 2 main Auto-Coat Engineering competitors :

1. Global Finishing Solutions
2. Airflow


The brandguide table above concludes the Auto-Coat Engineering SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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