Auto-Coat Engineering SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1926

SWOT Analysis of Auto-Coat Engineering with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Auto-Coat Engineering

Parent Company



Paint Industry


Industrial Products and Chemicals

Tagline/ Slogan

We Conceive Design, Engineer & Manufacture, Stand  Behind Our Products


Technical Excellence, Ethics and Committed Customer Service



Paint Industry

Target Group

Paint companies, paint contractors, automobile companies


Advanced capital equipment solutions provider

SWOT Analysis


1. Auto-Coat Engineering is World’s leading provider for hi-tech equipment solutions for finishing industry.
2. Continuous R & D has helped stay with the changing demands.
3. Auto-coat has tied up with various finishing equipment manufacturing companies all over the world.
4. They have a large and fundamentally very strong customer base not only in India but all over the world.

5. They offer free paint shop audits that would help their customers reduce their running cost by a significant amount.

6. They are a niche company.


1. Limited market share due to presence of popular and renowned brands
2. Smaller customer base as compared to major brands


1. They can actually diversify their business by doing forward integration.
2. They have high growth potential in emerging economies of South-Asia and Latin America where growth rate of paint industry is appreciable.


1. Slowdown in growth of paint industries
2. Government rules and regulations regarding its manufacturing facilities and quality of product with environment being given more emphasis.
3. Volatility in prices of raw materials



1. Global Finishing Solutions
2. Airflow

The table above concludes the Auto-Coat Engineering SWOT analysis along with its marketing and brand parameters.


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