S.M Adhesives SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 2246

SWOT Analysis of S.M Adhesives with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

S.M Adhesives

Parent Company

S.M Adhesives


Paint Industry


Industrial Products and Chemicals

Tagline/ Slogan

Known for Time Tested Durability


Completely Environment Friendly Solution For Concrete, Metal and Wood



Manufacturing, agricultural, automotive and constructionequipment

Target Group

Industrial equipment industry


A complete solution for protecting industrial equipment

SWOT Analysis


1. It’s an ISO certified manufacturer and exporter.
2. Products are known for its Corrosion resistance, Long shelf life,

Accurate composition and effectiveness in all the atmospheres.
3. The waterproofing system uses Nanotechnology and Multi-ceramic technology.
4. Facility of customization of the products to fulfill the need of customers without compromising on the quality of the product.

5. A very well designed and informative website that gives a complete picture in the mind of potential customer.

6. There is wide variety of products like Water Proofing Systems, Water Proofing Chemicals, Anti-corrosive Coatings, Epoxy Floor coating, Paint


1. A relatively new company in a very competitive market w.r.t both well-established firms and local firms.
2.Its size is small to satisfy the needs of big projects.


1. It has brilliant with Indian infrastructure getting revamped
2. Entering the Paint industry in a big way by introducing wall paints and innovating and adopting new technologies to manufacture present product line with more efficiency and effectiveness


1.Local manufacturers in unorganized sectors.
2. Technology changes result in old products being obsolete



1. Auto-coat Engineering (India) P. Ltd
2.Metcon Coatings & Chemicals India Private Limited
3. Berger Paints

The table above concludes the S.M Adhesives SWOT analysis along with its marketing and brand parameters.


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