S.M Adhesives SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of S.M Adhesives analyses the brand by its strengths, weaknesses, opportunities & threats. In S.M Adhesives SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like S.M Adhesives to benchmark its business & performance as compared to the competitors. S.M Adhesives is one of the leading brands in the industrial products and chemicals sector.

The article below lists the S.M Adhesives SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the S.M Adhesives SWOT Analysis:

SWOT Analysis of S.M Adhesives

For S.M Adhesives, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

S.M Adhesives Strengths

The strengths of S.M Adhesives looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of S.M Adhesives :

1. It’s an ISO certified manufacturer and exporter.
2. Products are known for its Corrosion resistance, Long shelf life,

Accurate composition and effectiveness in all the atmospheres.
3. The waterproofing system uses Nanotechnology and Multi-ceramic technology.
4. Facility of customization of the products to fulfill the need of customers without compromising on the quality of the product.

5. A very well designed and informative website that gives a complete picture in the mind of potential customer.

6. There is wide variety of products like Water Proofing Systems, Water Proofing Chemicals, Anti-corrosive Coatings, Epoxy Floor coating, Paint

S.M Adhesives Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the S.M Adhesives SWOT Analysis:

1. A relatively new company in a very competitive market w.r.t both well-established firms and local firms.
2.Its size is small to satisfy the needs of big projects.

S.M Adhesives Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in S.M Adhesives SWOT Analysis:

1. It has brilliant with Indian infrastructure getting revamped
2. Entering the Paint industry in a big way by introducing wall paints and innovating and adopting new technologies to manufacture present product line with more efficiency and effectiveness

S.M Adhesives Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of S.M Adhesives are as mentioned:

1.Local manufacturers in unorganized sectors.
2. Technology changes result in old products being obsolete

S.M Adhesives Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of S.M Adhesives:

1. Auto-coat Engineering (India) P. Ltd
2.Metcon Coatings & Chemicals India Private Limited
3. Berger Paints

Hence this concludes the S.M Adhesives SWOT analysis.

Continue reading more about the brand/company.

About S.M Adhesives

S.M Adhesives Overview
Parent Company

S.M Adhesives


Paint Industry


Industrial Products and Chemicals

Tagline/ Slogan

Known for Time Tested Durability


Completely Environment Friendly Solution For Concrete, Metal and Wood

S.M Adhesives STP

Manufacturing, agricultural, automotive and constructionequipment

Target Market

Industrial equipment industry


A complete solution for protecting industrial equipment

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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