S.M Adhesives SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of S.M Adhesives analyses the brand by its strengths, weaknesses, opportunities & threats. In S.M Adhesives SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like S.M Adhesives to benchmark its business & performance as compared to the competitors. S.M Adhesives is one of the leading brands in the industrial products and chemicals sector.

The table below lists the S.M Adhesives SWOT (Strengths, Weaknesses, Opportunities, Threats), top S.M Adhesives competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

S.M Adhesives SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
S.M Adhesives Brand Analysis
Parent Company

S.M Adhesives

Category

Paint Industry

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Known for Time Tested Durability

USP

Completely Environment Friendly Solution For Concrete, Metal and Wood

S.M Adhesives STP
Segment

Manufacturing, agricultural, automotive and constructionequipment

Target Group

Industrial equipment industry

Positioning

A complete solution for protecting industrial equipment

SWOT Analysis of S.M Adhesives
S.M Adhesives Strengths

Below are the Strengths in the SWOT Analysis of S.M Adhesives:

1. It’s an ISO certified manufacturer and exporter.
2. Products are known for its Corrosion resistance, Long shelf life,

Accurate composition and effectiveness in all the atmospheres.
3. The waterproofing system uses Nanotechnology and Multi-ceramic technology.
4. Facility of customization of the products to fulfill the need of customers without compromising on the quality of the product.

5. A very well designed and informative website that gives a complete picture in the mind of potential customer.

6. There is wide variety of products like Water Proofing Systems, Water Proofing Chemicals, Anti-corrosive Coatings, Epoxy Floor coating, Paint

S.M Adhesives Weaknesses

Here are the weaknesses in the S.M Adhesives SWOT Analysis:

1. A relatively new company in a very competitive market w.r.t both well-established firms and local firms.
2.Its size is small to satisfy the needs of big projects.

S.M Adhesives Opportunities

Following are the Opportunities in S.M Adhesives SWOT Analysis:

1. It has brilliant with Indian infrastructure getting revamped
2. Entering the Paint industry in a big way by introducing wall paints and innovating and adopting new technologies to manufacture present product line with more efficiency and effectiveness

S.M Adhesives Threats

The threats in the SWOT Analysis of S.M Adhesives are as mentioned:

1.Local manufacturers in unorganized sectors.
2. Technology changes result in old products being obsolete

S.M Adhesives Competition
S.M Adhesives Competitors

Below are the top 3 competitors of S.M Adhesives:

1. Auto-coat Engineering (India) P. Ltd
2.Metcon Coatings & Chemicals India Private Limited
3. Berger Paints


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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