Diamond Vogel Paints SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 2755

SWOT analysis of Diamond Vogel Paints analyses the brand/company with its strengths, weaknesses, opportunities & threats. Diamond Vogel Paints is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Diamond Vogel Paints competitors and elaborates Diamond Vogel Paints segmentation, targeting, positioning & USP.

Diamond Vogel Paints

Parent Company

Diamond Vogel Paints


Paint Industry


Industrial Products and Chemicals

Tagline/ Slogan

The Miracle of Paint


Small enough to know you. Large enough to serve the world

Diamond Vogel Paints STP


Decorative, architectural and industrial segments.

Target Group

Home-Owners, construction companies and architectures, automotive and heavy machinery industries, painting contractors.


Delivering quality coating solutions distinctively.

Diamond Vogel Paints SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Diamond Vogel Paints. Strengths are:

1. Diamond Vogel have 7 manufacturing facility and over 80 service outlets; its best example of vertical integration wherein they are manufacturers as well as retailers.
2. Specialize in Architectural Finishes, Heavy Duty Protective Coatings, Home Decorating Products and Industrial and Original Equipment Manufacturer Finishes.
3. Invite painting contractors to be members of their club which would help them develop their business at the same time company gains from the products they buy from company, thus creating a Win-Win situation.

4. Virtual painting software which can be used to visualize how a particular color would look when painted in room.

5. Diverse technologies, spirit to innovate and strong R&D are pillars of success.

6. It is an ISO 9001:2000 certified company.

7. Company has excellent delivery system and promises to deliver any product to any region of US.


Here are the weaknesses in the Diamond Vogel Paints SWOT Analysis:

1.It has limited business in the emerging economies of the world like Latin America and South-East Asia; needs to expand
2.In decorative paints Industry Customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem


Following are the Opportunities in Diamond Vogel Paints SWOT Analysis:

1. It should enter and develop business in developing economies
2.. Its ability to innovate and do R&D provides them an opportunity in developing eco-friendly products which are seen as products for the future with environmental regulation policies becoming stringent.
3. Acquisitions and partnerships with firms in other developing nations can pave pathway for them to enter there.


The threats in the SWOT Analysis of Diamond Vogel Paints are as mentioned:

1.Global economy is sluggish especially US is still vulnerable to another recession.
2.It faces tough competition from other American and international brands
3.Stringent Government rules and regulations regarding the quality of products and manufacturing facilities as Environment policies are being given more emphasis.

4. Volatility in raw material prices.

Diamond Vogel Paints Competition


Below are the top 3 Diamond Vogel Paints competitors:

1. Valspar
3.PPG Inc.

The brandguide table above concludes the Diamond Vogel Paints SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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