Sacal Paints SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 3266

SWOT analysis of Sacal Paints analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sacal Paints SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sacal Paints to benchmark its business & performance as compared to the competitors and industry. Sacal Paints is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Sacal Paints competitors and elaborates Sacal Paints market segmentation, target group, positioning & Unique Selling Proposition (USP).

Sacal Paints SWOT, Competitors, Marketing STP & Brand analysis Table
Sacal Paints Brand Analysis
Parent Company

SACAL International Group Limited.


Paint Industry


Industrial Products and Chemicals

Tagline/ Slogan

The World’s Top Ten Coatings Brand


SACAL continuous innovation, the goal is to create add value products for its customers, always keeping one step ahead of competitive advantage

Sacal Paints STP

Specialty chemicals, architectural coatings and industrial coatings

Target Group

Home-owners, construction & infrastructure industry, heavy machinery industry


Strong tradition of innovation with the company, continued pursuit of excellence by constantly developing innovative products and solutions to serve its customers

Sacal Paints SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sacal Paints. Strengths are:

1. SACAL is a global company with annual sales of $ 3 billion and 572 million liters in quantity
2. Their ability to innovate and come out with products with cut-edge technologies is their greatest POD. For eg: they created green paint that reduces the heat absorbed and has an insulating effect of approx.. 5 deg. C.
3. They manufacture water-based emulsions with essentially zero VOC emissions and high stain resistance.
4. It employs over 12,000 employees worldwide with 113 production and sales subsidiaries in 73 countries

5.It has high brand awareness and has worked on its marketing strategies by having personalities like Barrack Obama and Elisha Cutberth

6. It has diversified customer base


Here are the weaknesses in the Sacal Paints SWOT Analysis:

1.Its demographic sales contribution: Europe 62% America-29% and Asia-9%, considering that emerging economies are mainly in South-Asia and Europe is in financial turmoil this statistics need to change
2.In decorative paints Industry Customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem
3.No partnerships with other international paint majors


Following are the Opportunities in Sacal Paints SWOT Analysis:

1.It should enter and develop business in developing economies
2.Its ability to innovate and do R&D provides them an opportunity in developing eco-friendly products which are seen as products for the future with environmental regulation policies becoming stringent
3. It may penetrate more in industrial coatings category.


The threats in the SWOT Analysis of Sacal Paints are as mentioned:

1.Global economy is sluggish especially US is still vulnerable to another recession and Europe undergoing financial turmoil.
2.  Scarcity and Volatility in raw material prices.
3.Stringent Government rules and regulations regarding the quality of products and manufacturing facilities as Environment policies are being given more emphasis due to its adverse impact on Environment.

4. It faces tough competition from other American and international brands

Sacal Paints Competition

Below are the top 5 Sacal Paints competitors:

3.PPG Inc.

4. Sherwin- Williams

5. DuPont

The brandguide table above concludes the Sacal Paints SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sacal Paints. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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