Sacal Paints SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Sacal Paints analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sacal Paints SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sacal Paints to benchmark its business & performance as compared to the competitors and industry. Sacal Paints is one of the leading brands in the industrial products and chemicals sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sacal Paints competitors and includes Sacal Paints target market, segmentation, positioning & Unique Selling Proposition (USP).

Sacal Paints SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sacal Paints Brand Analysis
Parent Company

SACAL International Group Limited.


Paint Industry


Industrial Products and Chemicals

Tagline/ Slogan

The World’s Top Ten Coatings Brand


SACAL continuous innovation, the goal is to create add value products for its customers, always keeping one step ahead of competitive advantage

Sacal Paints STP
Sacal Paints Segmentation

Specialty chemicals, architectural coatings and industrial coatings

Sacal Paints Target Market

Home-owners, construction & infrastructure industry, heavy machinery industry

Sacal Paints Positioning

Strong tradition of innovation with the company, continued pursuit of excellence by constantly developing innovative products and solutions to serve its customers

Sacal Paints SWOT Analysis
Sacal Paints Strengths

Below are the Strengths in the SWOT Analysis of Sacal Paints:

1. SACAL is a global company with annual sales of $ 3 billion and 572 million liters in quantity
2. Their ability to innovate and come out with products with cut-edge technologies is their greatest POD. For eg: they created green paint that reduces the heat absorbed and has an insulating effect of approx.. 5 deg. C.
3. They manufacture water-based emulsions with essentially zero VOC emissions and high stain resistance.
4. It employs over 12,000 employees worldwide with 113 production and sales subsidiaries in 73 countries

5.It has high brand awareness and has worked on its marketing strategies by having personalities like Barrack Obama and Elisha Cutberth

6. It has diversified customer base

Sacal Paints Weaknesses

Here are the weaknesses in the Sacal Paints SWOT Analysis:

1.Its demographic sales contribution: Europe 62% America-29% and Asia-9%, considering that emerging economies are mainly in South-Asia and Europe is in financial turmoil this statistics need to change
2.In decorative paints Industry Customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem
3.No partnerships with other international paint majors

Sacal Paints Opportunities

Following are the Opportunities in Sacal Paints SWOT Analysis:

1.It should enter and develop business in developing economies
2.Its ability to innovate and do R&D provides them an opportunity in developing eco-friendly products which are seen as products for the future with environmental regulation policies becoming stringent
3. It may penetrate more in industrial coatings category.

Sacal Paints Threats

The threats in the SWOT Analysis of Sacal Paints are as mentioned:

1.Global economy is sluggish especially US is still vulnerable to another recession and Europe undergoing financial turmoil.
2.  Scarcity and Volatility in raw material prices.
3.Stringent Government rules and regulations regarding the quality of products and manufacturing facilities as Environment policies are being given more emphasis due to its adverse impact on Environment.

4. It faces tough competition from other American and international brands

Sacal Paints Competition

Below are the top 5 Sacal Paints competitors:

3.PPG Inc.

4. Sherwin- Williams

5. DuPont

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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