Sacal Paints SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Sacal Paints analyses the brand by its strengths, weaknesses, opportunities & threats. In Sacal Paints SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sacal Paints to benchmark its business & performance as compared to the competitors. Sacal Paints is one of the leading brands in the industrial products and chemicals sector.

The article below lists the Sacal Paints SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Sacal Paints SWOT Analysis:

SWOT Analysis of Sacal Paints

For Sacal Paints, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Sacal Paints Strengths

The strengths of Sacal Paints looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Sacal Paints :

1. SACAL is a global company with annual sales of $ 3 billion and 572 million liters in quantity
2. Their ability to innovate and come out with products with cut-edge technologies is their greatest POD. For eg: they created green paint that reduces the heat absorbed and has an insulating effect of approx.. 5 deg. C.
3. They manufacture water-based emulsions with essentially zero VOC emissions and high stain resistance.
4. It employs over 12,000 employees worldwide with 113 production and sales subsidiaries in 73 countries

5.It has high brand awareness and has worked on its marketing strategies by having personalities like Barrack Obama and Elisha Cutberth

6. It has diversified customer base

Sacal Paints Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sacal Paints SWOT Analysis:

1.Its demographic sales contribution: Europe 62% America-29% and Asia-9%, considering that emerging economies are mainly in South-Asia and Europe is in financial turmoil this statistics need to change
2.In decorative paints Industry Customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem
3.No partnerships with other international paint majors

Sacal Paints Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sacal Paints SWOT Analysis:

1.It should enter and develop business in developing economies
2.Its ability to innovate and do R&D provides them an opportunity in developing eco-friendly products which are seen as products for the future with environmental regulation policies becoming stringent
3. It may penetrate more in industrial coatings category.

Sacal Paints Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sacal Paints are as mentioned:

1.Global economy is sluggish especially US is still vulnerable to another recession and Europe undergoing financial turmoil.
2.  Scarcity and Volatility in raw material prices.
3.Stringent Government rules and regulations regarding the quality of products and manufacturing facilities as Environment policies are being given more emphasis due to its adverse impact on Environment.

4. It faces tough competition from other American and international brands

Sacal Paints Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Sacal Paints:

3.PPG Inc.

4. Sherwin- Williams

5. DuPont

Hence this concludes the Sacal Paints SWOT analysis.

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About Sacal Paints

Sacal Paints Overview
Parent Company

SACAL International Group Limited.


Paint Industry


Industrial Products and Chemicals

Tagline/ Slogan

The World’s Top Ten Coatings Brand


SACAL continuous innovation, the goal is to create add value products for its customers, always keeping one step ahead of competitive advantage

Sacal Paints STP

Specialty chemicals, architectural coatings and industrial coatings

Target Market

Home-owners, construction & infrastructure industry, heavy machinery industry


Strong tradition of innovation with the company, continued pursuit of excellence by constantly developing innovative products and solutions to serve its customers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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