Ball Corporation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Ball Corporation SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Ball Corporation, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ball Corporation to benchmark its business & performance as compared to the competitors, and make strategic improvements. Ball Corporation is one of the leading brands in the industrial products and chemicals sector.

The article below lists the Ball Corporation SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ball Corporation SWOT Analysis:

SWOT Analysis of Ball Corporation

For Ball Corporation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Ball Corporation Strengths

The strengths of Ball Corporation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ball Corporation :

1. Ball Corporation operates through 90 locations around the world
2. Ball is the biggest producer of recyclable beverage cans
3. Aiming at growth with a bunch of organic as well as inorganic activities
4. Diversification of revenues by providing aerospace and other technologies and services to commercial and governmental customers

5. Founded in 1880, the company has a strong legacy and employs close to 15,000 people worldwide

6. The company is known for its contributions in support of space and Earth Science, exploration, national security and intelligence programs which adds to the brand credibility

7. Follow a gated approach from ideas to products with the process innovation teams evaluating each ideas at every step of production

Ball Corporation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ball Corporation SWOT Analysis:

1. Ball has showed lesser growth as that of its competitors 
2. High volumes of air pollution has often been criticized

Ball Corporation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ball Corporation SWOT Analysis:

1.Its looking forwarding to acquiring the Brazilian venture of its competitor REXAM PLC
2.It can spread to other territories in Asia where its presence is restricted to China and Hong Kong
3.Making the processes more environment friendly, Ball Corp publishes its sustainability report on its website since 2008.

Ball Corporation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ball Corporation are as mentioned:

1.Competition within the packaging and aerospace industries is intense
2.Increasing productivity with surplus capacity in the industry has led to pressure on pricing
3.Competition from national as well as small regional level manufacturers

Ball Corporation Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Ball Corporation:

1.ALCOA Inc.
2.Rio Tinto Alcan Inc.

Hence this concludes the Ball Corporation SWOT analysis.

Continue reading more about the brand/company.

About Ball Corporation

Ball Corporation Overview
Parent Company

Ball Corporation


Plastic, glass and metal packaging


Industrial Products and Chemicals

Tagline/ Slogan

Products that reflect an innovative mindset/ who we are is in all we do


Focus on attention to detail and innovation

Ball Corporation STP

Packaging solutions to companies producing food, beverages and household goods

Target Market

Major beverage producing companies across Argentina, Brazil, China, Europe and North America


Providing cost effective and innovative packaging solutions to its customers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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