Praxair SWOT Analysis, Competitors & USP

Praxair SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Praxair, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Praxair to benchmark its business & performance as compared to the competitors, and make strategic improvements. Praxair is one of the leading brands in the industrial products and chemicals sector.

The article below lists the Praxair SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Praxair SWOT Analysis:

SWOT Analysis of Praxair

For Praxair, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Praxair Strengths

The strengths of Praxair looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Praxair :

1. Diversified geographic presence in more than 50 countries with approx. 26,000 employees
2. Strong top-line performance increasing revenue growth
3. Wide business portfolio serving to vastly diverse industries and customers
4. Praxair received 2 awards from the Compressed Gas Association (CGA) for outstanding environmental performance. In addition, it received an Environmental Recognition Award for its “Go Green” program in the pollution prevention category.

Praxair Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Praxair SWOT Analysis:

1. Increasing debts for the company have created a weak cash flow system, which is also affecting the company’s bottom-line
2. Lawsuits have been filed against some of the company’s manufacturing process, due to violation of certain critical environmental regulations

Praxair Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Praxair SWOT Analysis:

1.Construction of new plants, especially in emerging economies in the Asia-Pacific region, have increased the customer base of Praxair, thereby helping in earning better revenues.
2. New contracts with suppliers in the North American belt have aided the distribution network of Praxair.
3. Focus on Singapore operations, as an upcoming industrial center of the world, with facility set-ups & plant operation expansions.

4. Strategic business expansion initiatives with leading manufacturers of industrial gases, to curb down the increasing competition.

Praxair Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Praxair are as mentioned:

1. Environmental regulations have created modifications in the manufacturing processes, which is creating losses.
2. Foreign exchange risk, especially when the world is reeling under the pressure of another Global downturn.
3. Substitutes for renewable energy sources, such as Solar, wind and thermal energy, especially in North America , have come up to threaten the existence of Praxair’s products.

4. Frequent natural calamities such as Hurricane Katrina have added to the woes of the manufacturing plants, due to decrease.

Praxair Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Praxair:

1. Air Liquide
2. Linde Group
3. Air Products and Chemicals Inc.

Hence this concludes the Praxair SWOT analysis.

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About Praxair

Praxair Overview
Parent Company	Praxair Inc.
Category	Specialized chemicals/gases
Sector	Industrial Products and Chemicals
Tagline/ Slogan	Making our planet more productive
USP	Praxair is a global Fortune 300 company that supplies atmospheric, process and specialty gases, high-performance coatings, and related services and technologies.
Praxair STP
Segmentation	Businesses catering to manufacture of industrial products which require air and other gases as utilities.
Target Market	Industrial products manufacturers such as metals, healthcare, F&B, energy, aerospace , chemicals, electronics, etc.
Positioning	Praxair is focused on making our planet more productive by helping our customers become more profitable, efficient and environmentally friendly.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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