Formosa Chemicals and Fibre Corporation SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 2707

SWOT analysis of Formosa Chemicals and Fibre Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. Formosa Chemicals and Fibre Corporation is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Formosa Chemicals and Fibre Corporation competitors and elaborates Formosa Chemicals and Fibre Corporation segmentation, targeting, positioning & USP.

Formosa Chemicals and Fibre Corporation SWOT, Competitors, Marketing STP & Brand analysis Table
Formosa Chemicals and Fibre Corporation Brand Analysis
Parent Company

Formosa Plastics Group

Category

Specialty chemicals, Plastics and Petrochemicals

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Taiwan’s leading petrochemical manufacturer

USP

One of the largest manufacturer of PVC in the world & petrochemicals in Taiwan

Formosa Chemicals and Fibre Corporation STP
Segment

Businesses which demand sustainable & good quality products with a high emphasis on saving costs.

Target Group

Businesses in the manufacture of commodities and chemicals like plastics, textiles, etc.

Positioning

Formosa Chemicals & Fibre Corporation is principally engaged in the manufacture and sale of chemical products, plastic materials, textile products and fiber products.

Formosa Chemicals and Fibre Corporation SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Formosa Chemicals and Fibre Corporation. Strengths are:

1. Wide customer base spanning regions of Mainland China, Hong Kong, Macau, the Americas, Africa, Europe, Oceania, Japan, South Korea and Southeast China.
2. Large business division comprising of 3 petrochemical, plastics, rayon, nylon, textiles and engineering division.
3. One of Taiwan’s top petrochemical companies and the world’s no. 2 producer of Polyvinyl Chloride (PVC).
4. Pioneers in Naptha Cracker process technology with 3 petrochemicals plants producing 110 million tonnes of benzene, toluene, synthetic fibers, polyvinyl chloride and detergents on an annual basis.

Weaknesses

Here are the weaknesses in the Formosa Chemicals and Fibre Corporation SWOT Analysis:

1. Market reach & network is very low, due to which alternate products are getting sold in the marketplace.
2. Naptha cracker process is old & highly inefficient, due to which product quality suffers

Opportunities

Following are the Opportunities in Formosa Chemicals and Fibre Corporation SWOT Analysis:

1. Steadily growing Asian markets can be captured by undertaking process de-bottleneck and capacity expansion.
2. Can become a steady supplier for downstream operators in the region and work with them to make the products more competitive.
3. Distribution centers set-up in order to target the mainland China market.

4. Seek strategic alliances to gain access to marketing channels and expand the company’s market domain.

Threats

The threats in the SWOT Analysis of Formosa Chemicals and Fibre Corporation are as mentioned:

1. New technologies emerging in the world for the manufacture of petrochemicals.

2. Smaller players with access to Asian markets are creating intense competition for the company’s products.
3. Environmental regulations creating losses for the company, which has to look for alternate process for manufacture of its products.

Formosa Chemicals and Fibre Corporation Competition
Competitors

Below are the top 3 Formosa Chemicals and Fibre Corporation competitors:

1. BASF SE
2.Shin-Etsu Chemical Co. Ltd. (Japan)
3.Sinopec Shanghai Petrochemical Co. Ltd.

The brandguide table above concludes the Formosa Chemicals and Fibre Corporation SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Formosa Chemicals and Fibre Corporation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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