Potash of Saskatchewan SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Potash of Saskatchewan analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Potash of Saskatchewan SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Potash of Saskatchewan to benchmark its business & performance as compared to the competitors and industry. Potash of Saskatchewan is one of the leading brands in the industrial products and chemicals sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Potash of Saskatchewan competitors and includes Potash of Saskatchewan target market, segmentation, positioning & Unique Selling Proposition (USP).

Potash of Saskatchewan SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Potash of Saskatchewan Brand Analysis
Parent Company

Potash Corporation of Saskatchewan Inc.


Crop nutrients


Industrial Products and Chemicals

Tagline/ Slogan

Helping Nature Provide


The world’s largest fertilizer company in terms of capacity and the largest producer of potash in the world.

Potash of Saskatchewan STP
Potash of Saskatchewan Segmentation

Businesses catering to agricultural and industrial products.

Potash of Saskatchewan Target Market

Businesses in the manufacture of fertilizers, livestock feed and industrial goods.

Potash of Saskatchewan Positioning

PotashCorp is an international enterprise and a key player in meeting the growing challenge of feeding the world.

Potash of Saskatchewan SWOT Analysis
Potash of Saskatchewan Strengths

Below are the Strengths in the SWOT Analysis of Potash of Saskatchewan:

1. Low cost producer with a huge market share of the world capacity and majority of world’s excess capacity
2. Manufacturing is relatively cheaper than competitors
3. Access to key markets through Canadian operations, a global distribution network and strategic offshore investments.
4. Headquartered in Saskatchewan, the region with the most potash supply in the world.

5. Leading player in the market, ability to add capacity like a November 2007 announcement of a $1.8 billion mine and mill expansion that has boosted output of company

6. New output will be low-cost, tax-efficient, and less than building an all-new mine and mill

7. Significant pricing power as demand exceeds supply

Potash of Saskatchewan Weaknesses

Here are the weaknesses in the Potash of Saskatchewan SWOT Analysis:

1.Potential mine failures can disrupt production, as witnessed in competitor Silvinit’s Russian mine.

2. Reliance on natural resources to produce output

3. Financial debt is an area of worry

Potash of Saskatchewan Opportunities

Following are the Opportunities in Potash of Saskatchewan SWOT Analysis:

1.Operates in industry resistant to recessions

2. Constant and increasing global demand for fertilizer.

3. Global population expected to increase

4. High barriers to entry: $2 billion cost to construct a potash plant, takes years to begin producing fertilizer.

5. Profiting from the Ethanol boom amidst record high oil prices and outcry for cleaner energy.

6. Emergence of developing countries from poverty, increasing demand for basic foodstuffs

Potash of Saskatchewan Threats

The threats in the SWOT Analysis of Potash of Saskatchewan are as mentioned:

1.Political turmoil from operating in foreign nations.

2. Domestic politics regarding the Ethanol industry – including potential subsidies, incentives.

3. Competition from international corporations building new mines and oversupplying the market.

Potash of Saskatchewan Competition

Below are the top 3 Potash of Saskatchewan competitors:

1.The Mosaic Co.
3. Yara International ASA

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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