Honam Petrochemical Corporation SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 3681

SWOT analysis of Honam Petrochemical Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. Honam Petrochemical Corporation is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Honam Petrochemical Corporation competitors and elaborates Honam Petrochemical Corporation segmentation, targeting, positioning & USP.

Honam Petrochemical Corporation

Parent Company

Lotte Group

Category

Petrochemicals

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Supports your high living standard with supreme products and services

USP

Presence in plastics, synthetics as well as petrochemicals covering the entire Korean belt.

Honam Petrochemical Corporation STP

Segment

Businesses and customers who demand improved performance and better quality

Target Group

Customers and businesses requiring basic chemicals and synthetic plastics as feedstock and domestic products.

Positioning

A leader in creating an affluent future

Honam Petrochemical Corporation SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Honam Petrochemical Corporation. Strengths are:

1. Market leader in Korea under the heavy chemical industry category.
2. Won the award for extensive research in R&D and innovative methods of manufacturing petrochemicals
3. A very broad and diverse range of products ranging from plastics and synthetics to basic chemicals.
4. World class plant sites in Yeosu Petrochemical Complex with extensive focus on R&D in areas like processing, specialty, chemicals and the environment.

Weaknesses

Here are the weaknesses in the Honam Petrochemical Corporation SWOT Analysis:

1. Limited market share in the Asian region, with many players and scattered geographic reach.
2. Financial position of the company heavily dependent on Korea

Opportunities

Following are the Opportunities in Honam Petrochemical Corporation SWOT Analysis:

1.Joint ventures with Mitsubishi Rayon Co. and ExxonMobil can create better trade networks and create an inflow of foreign exchange.
2. Business expansions  in the South Korean region and the Taiwan complex can create new markets for the company.
3. There are tremendous opportunities in emerging markets like India and China.

Threats

The threats in the SWOT Analysis of Honam Petrochemical Corporation are as mentioned:

1. Intense competition from several petrochemical giants in other regions.
2.M&A holds risk of inefficient integration, especially with players who are well established as petrochemical companies.

Honam Petrochemical Corporation Competition

Competitors

Below are the top 3 Honam Petrochemical Corporation competitors:

1. BASF SE
2.Braskem
3. Linde AG


The brandguide table above concludes the Honam Petrochemical Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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