Orica Chemicals SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 3323

SWOT Analysis of Orica Chemicals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Orica Chemicals

Parent Company

Orica Ltd


Specialized chemicals


Industrial Products

Tagline/ Slogan

Deliver the Promise


One of Australia’s leading chemical manufacturer and supplier of mining industry



Businesses looking for endurance and sustainability, in the Australian and Pacific regions

Target Group

Businesses catering to construction, F&B, pulp & paper, food & personal care and manufacture of industrial products


Orica has undergone an evolution to become one of the world’s leading mining service companies

SWOT Analysis


1. Widespread distribution of assets across Australia, New Zealand, South America, Africa and Asia
2. Comprised of six businesses, each of which manufactures and distributes chemicals, to various industries ranging from mining & construction to F&B, dairy, pulp & paper and food & personal care
3. Strong manufacturing and supply chain capabilities with advancement in telemetry and sourcing
4. Focus on mining and research activities in unexplored territories such as Africa

5. Safety, Health and Environment (SH&E) program aims at creating a safe and healthy process of carrying out business, mining and manufacturing activities
6. Over 14000 employees serving the customers


s1. Global economic fluctuations and Govt policies restrict operations


1. Growth of inorganic and synthetic chemicals has created a huge demand for the company’s products, especially in the Latin American countries
2. Expansion of capacities in the Latin American and African regions has created new markets for the company
3.New technologies in the area of telemetry and China sourcing have increased the company’s distribution capabilities


1. Stringent environmental regulations put a big pressure on the company’s operations and force them to adopt alternatives
2. Competitive pressures from other players in the mining industries is a big threat to the company’s products and services



1.Austin Powder Co
2. GEA Group AG
3. Sasol Ltd.

The table above concludes the Orica Chemicals SWOT analysis along with its marketing and brand parameters.


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