Orica Chemicals SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Orica Chemicals SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Orica Chemicals, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Orica Chemicals to benchmark its business & performance as compared to the competitors, and make strategic improvements. Orica Chemicals is one of the leading brands in the industrial products and chemicals sector.

The article below lists the Orica Chemicals SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Orica Chemicals SWOT Analysis:

SWOT Analysis of Orica Chemicals

For Orica Chemicals, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Orica Chemicals Strengths

The strengths of Orica Chemicals looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Orica Chemicals :

1. Widespread distribution of assets across Australia, New Zealand, South America, Africa and Asia
2. Comprised of six businesses, each of which manufactures and distributes chemicals, to various industries ranging from mining & construction to F&B, dairy, pulp & paper and food & personal care
3. Strong manufacturing and supply chain capabilities with advancement in telemetry and sourcing
4. Focus on mining and research activities in unexplored territories such as Africa

5. Safety, Health and Environment (SH&E) program aims at creating a safe and healthy process of carrying out business, mining and manufacturing activities
6. Over 14000 employees serving the customers

Orica Chemicals Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Orica Chemicals SWOT Analysis:

1. Growth of inorganic and synthetic chemicals has created a huge demand for the company’s products, especially in the Latin American countries
2. Expansion of capacities in the Latin American and African regions has created new markets for the company
3.New technologies in the area of telemetry and China sourcing have increased the company’s distribution capabilities

Orica Chemicals Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Orica Chemicals are as mentioned:

1. Stringent environmental regulations put a big pressure on the company’s operations and force them to adopt alternatives
2. Competitive pressures from other players in the mining industries is a big threat to the company’s products and services

Orica Chemicals Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Orica Chemicals:

1.Austin Powder Co
2. GEA Group AG
3. Sasol Ltd.

Hence this concludes the Orica Chemicals SWOT analysis.

Continue reading more about the brand/company.

About Orica Chemicals

Orica Chemicals Overview
Parent Company

Orica Ltd


Specialized chemicals


Industrial Products and Chemicals

Tagline/ Slogan

Deliver the Promise


One of Australia’s leading chemical manufacturer and supplier of mining industry

Orica Chemicals STP

Businesses looking for endurance and sustainability, in the Australian and Pacific regions

Target Market

Businesses catering to construction, F&B, pulp & paper, food & personal care and manufacture of industrial products


Orica has undergone an evolution to become one of the world’s leading mining service companies

Orica Chemicals Weaknesses

s1. Global economic fluctuations and Govt policies restrict operations

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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