Petronas Chemicals SWOT Analysis, Competitors & USP

Petronas Chemicals SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Petronas Chemicals, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Petronas Chemicals to benchmark its business & performance as compared to the competitors, and make strategic improvements. Petronas Chemicals is one of the leading brands in the industrial products and chemicals sector.

The article below lists the Petronas Chemicals SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Petronas Chemicals SWOT Analysis:

SWOT Analysis of Petronas Chemicals

For Petronas Chemicals, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Petronas Chemicals Strengths

The strengths of Petronas Chemicals looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Petronas Chemicals :

1. More than 25 years of experience in the chemicals industry
2. Production capacity of more than 13 metric tonnes per annum, spanning the entire Malaysian belt
3. Strong liquidity position due to increasing demand for the company’s products in the international market
4. Efficient use of resources and strong focus on sustainable growth
5. Largest petrochemical producer and seller in South East Asia

Petronas Chemicals Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Petronas Chemicals SWOT Analysis:

1. Declining sales in international territories due to increasing fuel prices and substitutes available for the company’s products.
2.Decline in operational performance due to labor strikes

Petronas Chemicals Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Petronas Chemicals SWOT Analysis:

1. Joint ventures with Dow Chemicals and BASF on expansion of specialty chemicals in Malaysia and other parts of South-East Asia
2. LNG regasification facilities on the Eastern ports of Gurun and Vung Tau in Vietnam
3. Kimanis Power plant project initiated for the purpose of providing better electricity and power to the South-East Asian countries

Petronas Chemicals Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Petronas Chemicals are as mentioned:

1. Stringent laws and regulations for businesses in the oil and gas sector have forced the company to look for different methods of gas refining and production
2. Fluctuating oil markets with prices touching both the floor and the ceiling have adversely affected the company’s shares in the market
3. Increasing competition from oil and gas companies, especially in China

Petronas Chemicals Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Petronas Chemicals:

1. Saudi Basic Industries Corp
2. LG Chemical
3. China Petrochem

Hence this concludes the Petronas Chemicals SWOT analysis.

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About Petronas Chemicals

Petronas Chemicals Overview
Parent Company	Petronas Group
Category	Specialized chemicals
Sector	Industrial Products and Chemicals
Tagline/ Slogan	Chemistry for Growth
USP	Market leader in the production of chemicals in Malaysia
Petronas Chemicals STP
Segmentation	Businesses focused on achieving improvement in production capacities and international trade
Target Market	Businesses in the manufacture of industrial products and in the trade of oil and gas
Positioning	Leading integrated chemicals producer in Malaysia

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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