Petronas Chemicals SWOT Analysis
Petronas Chemicals is one of the leading brands in the industrial products and chemicals sector. Petronas Chemicals SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Petronas Chemicals:
Quick Glance:
Petronas Chemicals Strengths
- More than 25 years of experience in the chemicals industry
- Production capacity of more than 13 metric tonnes per annum, spanning the entire Malaysian belt
- Strong liquidity position due to increasing demand for the company’s products in the international market
- Efficient use of resources and strong focus on sustainable growth
- Largest petrochemical producer and seller in South East Asia
Above are the strengths in the SWOT Analysis of Petronas Chemicals. The strengths of Petronas Chemicals looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Petronas Chemicals Weaknesses
- Declining sales in international territories due to increasing fuel prices and substitutes available for the company’s products.
- Decline in operational performance due to labor strikes
These were the weaknesses in the Petronas Chemicals SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Petronas Chemicals Opportunities
- Joint ventures with Dow Chemicals and BASF on expansion of specialty chemicals in Malaysia and other parts of South-East Asia
- LNG regasification facilities on the Eastern ports of Gurun and Vung Tau in Vietnam
- Kimanis Power plant project initiated for the purpose of providing better electricity and power to the South-East Asian countries
Above we covered the opportunities in Petronas Chemicals SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Petronas Chemicals Threats
- Stringent laws and regulations for businesses in the oil and gas sector have forced the company to look for different methods of gas refining and production
- Fluctuating oil markets with prices touching both the floor and the ceiling have adversely affected the company’s shares in the market
- Increasing competition from oil and gas companies, especially in China
The threats in the SWOT Analysis of Petronas Chemicals are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Petronas Chemicals SWOT analysis.
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About Petronas Chemicals
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Petronas Chemicals Overview | |
|---|---|
| Parent Company |
Petronas Group |
| Category |
Specialized chemicals |
| Sector | |
| Tagline/ Slogan |
Chemistry for Growth |
| USP |
Market leader in the production of chemicals in Malaysia |
| Petronas Chemicals STP | |
| Segmentation |
Businesses focused on achieving improvement in production capacities and international trade |
| Target Market |
Businesses in the manufacture of industrial products and in the trade of oil and gas |
| Positioning |
Leading integrated chemicals producer in Malaysia |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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