Ashland SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Ashland analyses the brand by its strengths, weaknesses, opportunities & threats. In Ashland SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ashland to benchmark its business & performance as compared to the competitors. Ashland is one of the leading brands in the industrial products and chemicals sector.

The article below lists the Ashland SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ashland SWOT Analysis:

SWOT Analysis of Ashland

For Ashland, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Ashland Strengths

The strengths of Ashland looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ashland :

1. Wide customer base in more than 16 different countries across the world
2. Strong supply chain and distribution network spanning all production facilities and research departments
3. Ashland consumer markets houses the famous engine oil brand Valvoline, which is one of the strongest motor oil brands in the world.
4. Products and services offered cater to diverse markets and industries
5. Has an employee base of approx 15,000

Ashland Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ashland SWOT Analysis:

1. Labor strikes and upheavals have caused concern
2. The focus on specialty chemicals has increasingly concentrated the markets to be targeted for the company

Ashland Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ashland SWOT Analysis:

1. Several strategic acquisitions such as OTENE (French Company), Degussa AG’s water treatment plant, Hercules Inc. and Drew Industrial have created stronger market share and better access to new technologies
2. Emerging economies like India and China are showing tremendous growth in the sale of Valvoline and associated products
3. Several environmental agencies have tied up with the company’s services for efficient protection of the environment

Ashland Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ashland are as mentioned:

1.Very strong competition from foreign players has given way to emergence of new products and services which Ashland lacks.
2. The global economic downturn has resulted in major losses and declining customer demand.
3. Several environmental laws have forced the company to adopt alternate production strategies.

Ashland Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Ashland:

2.Brenntag AG
3.Momentive Specialty Chemicals Inc.

Hence this concludes the Ashland SWOT analysis.

Continue reading more about the brand/company.

About Ashland

Ashland Overview
Parent Company

Ashland Inc.


Specialty chemicals


Industrial Products and Chemicals

Tagline/ Slogan

With good chemistry, great things happen


Strong focus on R&D and vast industrial experience.

Ashland STP

Customers looking for new and improved products with sustainable utilization of resources.

Target Market

Customers in the business of construction, commercial & industrial chemicals processing, F&B, energy, manufacturing, mining, paints & coatings, personal care, pharma, power generation and transportation.


Leading specialty chemical company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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