Ashland SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 3126

SWOT analysis of Ashland analyses the brand/company with its strengths, weaknesses, opportunities & threats. Ashland is one of the leading brands in the industrial products and chemicals sector. In addition to SWOT Analysis, the table below also lists the top Ashland competitors and elaborates Ashland segmentation, targeting, positioning & USP.


Parent Company

Ashland Inc.


Specialty chemicals


Industrial Products and Chemicals

Tagline/ Slogan

With good chemistry, great things happen


Strong focus on R&D and vast industrial experience.

Ashland STP


Customers looking for new and improved products with sustainable utilization of resources.

Target Group

Customers in the business of construction, commercial & industrial chemicals processing, F&B, energy, manufacturing, mining, paints & coatings, personal care, pharma, power generation and transportation.


Leading specialty chemical company

Ashland SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ashland. Strengths are:

1. Wide customer base in more than 16 different countries across the world
2. Strong supply chain and distribution network spanning all production facilities and research departments
3. Ashland consumer markets houses the famous engine oil brand Valvoline, which is one of the strongest motor oil brands in the world.
4. Products and services offered cater to diverse markets and industries
5. Has an employee base of approx 15,000


Here are the weaknesses in the Ashland SWOT Analysis:

1. Labor strikes and upheavals have caused concern
2. The focus on specialty chemicals has increasingly concentrated the markets to be targeted for the company


Following are the Opportunities in Ashland SWOT Analysis:

1. Several strategic acquisitions such as OTENE (French Company), Degussa AG’s water treatment plant, Hercules Inc. and Drew Industrial have created stronger market share and better access to new technologies
2. Emerging economies like India and China are showing tremendous growth in the sale of Valvoline and associated products
3. Several environmental agencies have tied up with the company’s services for efficient protection of the environment


The threats in the SWOT Analysis of Ashland are as mentioned:

1.Very strong competition from foreign players has given way to emergence of new products and services which Ashland lacks.
2. The global economic downturn has resulted in major losses and declining customer demand.
3. Several environmental laws have forced the company to adopt alternate production strategies.

Ashland Competition


Below are the top 3 Ashland competitors:

2.Brenntag AG
3.Momentive Specialty Chemicals Inc.

The brandguide table above concludes the Ashland SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Ashland. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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