Ashland SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Ashland analyses the brand by its strengths, weaknesses, opportunities & threats. In Ashland SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ashland to benchmark its business & performance as compared to the competitors. Ashland is one of the leading brands in the industrial products and chemicals sector.

The table below lists the Ashland SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ashland competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Ashland SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ashland Brand Analysis
Parent Company

Ashland Inc.


Specialty chemicals


Industrial Products and Chemicals

Tagline/ Slogan

With good chemistry, great things happen


Strong focus on R&D and vast industrial experience.

Ashland STP

Customers looking for new and improved products with sustainable utilization of resources.

Target Group

Customers in the business of construction, commercial & industrial chemicals processing, F&B, energy, manufacturing, mining, paints & coatings, personal care, pharma, power generation and transportation.


Leading specialty chemical company

SWOT Analysis of Ashland
Ashland Strengths

Below are the Strengths in the SWOT Analysis of Ashland:

1. Wide customer base in more than 16 different countries across the world
2. Strong supply chain and distribution network spanning all production facilities and research departments
3. Ashland consumer markets houses the famous engine oil brand Valvoline, which is one of the strongest motor oil brands in the world.
4. Products and services offered cater to diverse markets and industries
5. Has an employee base of approx 15,000

Ashland Weaknesses

Here are the weaknesses in the Ashland SWOT Analysis:

1. Labor strikes and upheavals have caused concern
2. The focus on specialty chemicals has increasingly concentrated the markets to be targeted for the company

Ashland Opportunities

Following are the Opportunities in Ashland SWOT Analysis:

1. Several strategic acquisitions such as OTENE (French Company), Degussa AG’s water treatment plant, Hercules Inc. and Drew Industrial have created stronger market share and better access to new technologies
2. Emerging economies like India and China are showing tremendous growth in the sale of Valvoline and associated products
3. Several environmental agencies have tied up with the company’s services for efficient protection of the environment

Ashland Threats

The threats in the SWOT Analysis of Ashland are as mentioned:

1.Very strong competition from foreign players has given way to emergence of new products and services which Ashland lacks.
2. The global economic downturn has resulted in major losses and declining customer demand.
3. Several environmental laws have forced the company to adopt alternate production strategies.

Ashland Competition
Ashland Competitors

Below are the top 3 competitors of Ashland:

2.Brenntag AG
3.Momentive Specialty Chemicals Inc.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ashland. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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